Close
 

Love, lust and likes: How to make customers feel heard

  • Opinion
  • March 8, 2016
  • Sarah Pearce
Love, lust and likes: How to make customers feel heard

"Nobody listens to me..." 

Psychologists agree this is the most common complaint they hear from their clients. As social beings, it is normal for us to want others to hear what we have to say and respond. We may not always like what they say, but the exchange of conversation and the connection with others is what we desire. With social media, people have the opportunity to receive instant feedback from “friends” and “followers” making them automatic listeners.  

When you hear that "new message" alert sound, many of us are instantly curious. It stems from the desire to find out who wants you, and why. Most of the time, the content of the message doesn’t even matter. The fact that someone is reaching out is actually what is most gratifying. These days when people feel insecure it is common to turn to social media for comfort. Studies show that these platforms are proving more satisfying than any self-affirmation activity out there.

We are hardwired for this! Use of social media activates the "Love and Lust" chemicals in our brain. Dopamine is the "lust" hormone that makes us want more and more – and more. Oxytocin is the love hormone that makes us feel less stressed, more goodwill and generally better about ourselves and the world. Effectively our brains say something like, “Great! Someone likes my comment and thinks I look good in this picture, so I am going to post even more!”

Some argue that social media connections are not meaningful because they eliminate the face-to-face, in-person interactions. There is some truth to this and relationships on social media certainly have less depth than in real life. However in our increasingly fast paced world, where many are time-poor, social media is a useful way to experience a sense of connection with others and to maintain relationships, especially with family and friends who live out of town, old school friends, or simply people who share common interests with you.

The same holds true in the business world. As a salesperson or business owner, you want to be sure that customers and clients are responding positively to your brand and services. By using social media platforms, you can assess and evaluate what others are saying about you and your team. With some careful research and planning, you can use specific platforms that target your desired market and use these to create the all-important “Know, Like and Trust” factors with your prospects. Make your customers feel like they are being heard by adding a comment card or section to your website, respond promptly to their questions and concerns, build relationships through conversations, and genuinely show that you care. Determine what it is about your brand and your service that your customers most like and identify with and cater to this. Remember, what people ultimately want is to be heard, so utilise social media to lend an ear and reap the benefits - again and again.

This story originally appeared on Idealog.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Readings present revised plan for Courtenay Central

  • Property
  • May 16, 2019
  • Radio New Zealand
Readings present revised plan for Courtenay Central

The company that owns Courtenay Central in Wellington says it has big plans for redeveloping the complex - which is closed due to earthquake risks.

Read more
 
 

How to tell if you're a born retailer

  • Opinion
  • May 16, 2019
  • David Farrell
How to tell if you're a born retailer

Retail is a profession, but true retailers are born not made, says Dave Farrell.

Read more
 
 

Sustainable soap wrapper among major winners at Pride In Print Awards

  • Opinion
  • May 15, 2019
  • Sue Archibald
 Sustainable soap wrapper among major winners at Pride In Print Awards

A sustainable, heat sealed soap wrapper that is claimed to saving tonnes of PET plastic film, petrochemical wax and glue from landfill each year, has won a major award in the Pride In Print industry awards. Sue Archibald, Pride in Print Awards manager, shares more.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Inside Little Yellow Bird’s equity crowdfunding campaign

  • News
  • May 15, 2019
  • Sarah Dunn
Inside Little Yellow Bird’s equity crowdfunding campaign

Wellington social enterprise Little Yellow Bird is seeking to scale its ethical apparel operation to the next level with an equity crowdfunding campaign.

Read more
 
 

Auckland design agency wins gold for retail packaging

  • News
  • May 14, 2019
  • Courtney Devereux
Auckland design agency wins gold for retail packaging

As a benchmark for impeccably designed packaging of consumer products, The Dieline Awards this year saw creative agency Onfire walk away with recognition for fantastic design for their retail products. We spoke with Matt Grantham, creative director at Onfire Design, about the importance of a strong visual brand in the retail product sector.

Read more
 

BYO containers policy live from June 1 at Foodstuffs stores

  • News
  • May 14, 2019
  • Sarah Dunn
BYO containers policy live from June 1 at Foodstuffs stores

Customers at Foodstuffs supermarkets’ instore butchery, seafood counter, delicatessen and bakery will be able to have food packed into their own clean, leak-proof containers from June 1.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}