The Christchurch baby boutique that’s taking off online

  • Opinion
  • July 6, 2015
  • Kate Webby
The Christchurch baby boutique that’s taking off online

Until recently, Bundle was one well-executed and beautiful retail store located in The Colombo - a trendy shopping district, revived and redeveloped following extensive damage during the Christchurch earthquake. Bundle won in Christchurch’s Top Shop Awards in 2012, and was a finalist in the Champion Canterbury Business Awards last year.

With the business growing, Eneka decided to test the waters of online retail. She wanted to start selling online, and at the same time move away from her outdated point-of-sale system to provide a more modern and sophisticated customer experience. For this Eneka selected Vend, which combines POS and ecommerce into one easy-to-use package. 

Amazingly, within just 72 hours of launching her new online store, Bundle had 46 orders - 80% of which were from completely new customers, and many were from outside of New Zealand. 

“I’m so glad I set up our online store,” says Eneka. “In four weeks we’ve received over 115 orders. This is money I would never have made otherwise. Combining our point of sale and ecommerce made the whole process so much easier. There's no double handling of stock or input, and our POS and online store are completely linked up so I can see all our sales and customer information across both channels in one place. That's why we've had such great success.”

“It's when we started getting orders from Australia that it really clicked how global the reach of an online store is,” she says.

Traditionally, setting up an online store involves a lengthy process and large costs, working with a web designer and IT team who create and manage the site for you. Eneka had no previous experience creating an online store, and one of her biggest concerns was the difficulty involved. This is also why she chose to use Vend Ecommerce, which can be set up in under 10 minutes - no experts needed.

"I expected the whole thing to be a lot of hard work and coding, but once I got into the system, everything was so intuitive and easy to follow,” she says. “It’s super user friendly.”

Eneka also believes that having a point-of-difference is crucial to their success online so far, and over time has evolved the business and it’s products to better serve customers - which is what keeps them coming back. 

“We used to just sell maternity clothing, but quickly added children's clothing. Mums don't want to just buy clothes for themselves. There are so many things they need to buy, and we're in a really good position to help them do just that instead of just waving them away after they give birth,” says Eneka.

“There are so many web stores out there. If you give people a reason to visit your site, like compelling products they can't find anywhere else or limited-time discounts, that's a hook for them to actually come, visit, and become a loyal customer.” 

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