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Invest in creativity

  • Opinion
  • July 30, 2018
  • Courtney Devereux
Invest in creativity

When a good friend of mine, an established photographer, was approached by a recently founded accessories brand for a ‘collaboration’ in which they would pay him in ‘exposure’ it got me thinking. Why are smaller brands reluctant to pay for creative services?

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Trend life cycles: to implore or to ignore

  • Opinion
  • July 27, 2018
  • Courtney Devereux
Trend life cycles: to implore or to ignore

Lonely Lingerie, Blush flowers, Designer wardrobe, Trelise Cooper, Aesop. Examples of places that although have very different models to business, through adapting trends have found their fit-outs are very matching in one way or another. So what is the life cycle of a trend, and how can it tell us whether to devote or ditch a trend?

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How shopping centres can make a difference with community service

  • Opinion
  • July 19, 2018
  • Linh Luong
How shopping centres can make a difference with community service

Shopping centres can be a hub for services that support their surrounding communities. Linh Luong, senior marketing manager for Stride's NorthWest Shopping Centre shares four strategies from her work.

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Department stores aren’t meeting all consumer demands

  • In Association with Marketview
  • July 19, 2018
  • Madeleine Boles de Boer
Department stores aren’t meeting all consumer demands

Changing consumer habits mean department stores are no longer top of the retail food chain, writes Madeleine Boles de Boer, Marketview communications coordinator.

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Wage inflation to lift, but will it pass through to retail prices?

  • Opinion
  • July 5, 2018
  • Satish Ranchhod
Wage inflation to lift, but will it pass through to retail prices?

Wage inflation is set to rise over the next few years. In part, that’s due to planned large increases in the minimum wage. However, we expect that continuing competitive pressures will limit the pass-through to retail prices, writes Satish Ranchhod.

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