One of Aotearoa's biggest companies, Spark, is a firm supporter of the LGBTQI+ community through its annual Pride advertising campaigns, its partnership with charity OUTline, and its diversity and inclusion values within the company. Head of brand at Spark New Zealand Sarah Williams explains why the company chose to champion this social issue, how these campaigns attract both the loudest praise and the greatest vilification from New Zealanders, and why that it makes it the most important cause the company champions.
Looking for answers online has never been so... audible. With the rise of smart speakers and booming popularity of virtual assistants, online searches are increasingly spoken aloud. It’s a trend that’s changing the nature of search – and redefining Search Engine Optimisation (SEO). Digital marketing agency krunch.co's managing editor Amanda Gross answers your burning questions about what’s happening in the world of voice search, and provide answers about how your business and website needs to adapt in our increasingly vocal world.
What does a brand need to do to stay ahead in an age of such uncertainty? Little Giant managing director Ian Howard says they now have an unprecedented role to play in setting the ethical, moral and social bar for people.
As the 70th anniversary issue of NZ Retail magazine was being prepared, editor and associate publisher Sarah Dunn went picking through the archives. Here's a snapshot of what she found.
In an ecosystem that is proliferated with international brands who have deep pockets and shoppers who can self-navigate their experience whenever they like, it’s tough out there for Kiwi retailers. Investing in in-store experiences and customer service can help attract, retail and engage shoppers into your brand and store.