When a good friend of mine, an established photographer, was approached by a recently founded accessories brand for a ‘collaboration’ in which they would pay him in ‘exposure’ it got me thinking. Why are smaller brands reluctant to pay for creative services?
Lonely Lingerie, Blush flowers, Designer wardrobe, Trelise Cooper, Aesop. Examples of places that although have very different models to business, through adapting trends have found their fit-outs are very matching in one way or another. So what is the life cycle of a trend, and how can it tell us whether to devote or ditch a trend?
Shopping centres can be a hub for services that support their surrounding communities. Linh Luong, senior marketing manager for Stride's NorthWest Shopping Centre shares four strategies from her work.
Changing consumer habits mean department stores are no longer top of the retail food chain, writes Madeleine Boles de Boer, Marketview communications coordinator.
Wage inflation is set to rise over the next few years. In part, that’s due to planned large increases in the minimum wage. However, we expect that continuing competitive pressures will limit the pass-through to retail prices, writes Satish Ranchhod.