KFC may have put out a range of erotic novels in 2017, but for sheer sensuality and enthusiasm, The Warehouse's recent Facebook response to a woman desperately seeking a dryer may have the Colonel beaten. Isentia's client services director, Aden Bushell explains what the Red Sheds did right in this scenario.
The Register and its print magazine NZ Retail held its first-ever awards ceremony, The Retail Hotlist, in Auckland recently. The party featured espresso martinis, "little meats", two babies, loud laughing and a lot of happy retailers. If you were wondering how we made our selections for finalists and winners, read on for the speech our editor and associate publisher Sarah Dunn gave on the night.
Look at that, a listicle. Ask anyone in content marketing and they’ll say lists are great at getting clicks. It’s good advice. The world is full of it. But how do you find that great advice? How do you know who to trust? How do you stack the deck to get the best possible results from agencies and consultants? Michael Goldthorpe, managing partner of Hunch, starts with how you don’t.
Upsizing to a new premise can be a daunting thought, especially if you have hundreds of staff to consider. Head of people and capability at AA Insurance Nikki Howell shares her learnings from moving buildings to accomodate for their growth.