Close
 

Not Socks saves NZ Secret Santa

  • News
  • November 23, 2019
  • Rachel Helyer Donaldson
Not Socks saves NZ Secret Santa

Online gift retailer Not Socks has stepped in to save Christmas – in the form of taking over the popular Twitter game NZ Secret Santa. 

The Twitter Secret Santa took a break in 2018 after NZ Post announced it would no longer be running it. 

Like the traditional office version, the Twitter game involved each player purchasing a gift for one participant and receiving a present from another participant. The difference was the game was nationwide – and, in the eight years it ran, it became hugely popular among the Twitter community. In 2017 around 3,600 Kiwis played it, including Prime Minister Jacinda Ardern. 

#NZsecretsanta was started by Kiwi blogger WebSam in 2010. He ran it until NZ Post took it over in 2012. 

Taking up the reins of the NZ Secret Santa game is “a natural fit” for Not Socks, while the game is uniquely Kiwi, says founder and managing director Jude Burnside. 

“NZ Secret Santa is such an awesome, festive concept – and so special to New Zealand. We’re the only country in the world that runs a nationwide Secret Santa. Over the years it’s become a Kiwi Christmas tradition.”

The online retailer already sends out “thousands of gifts to Kiwis every day in the lead-up to Christmas”, she says, while the game brings “so much happiness to people”.

“We love Christmas and know how much joy a thoughtful, well-meaning gift can bring. By picking up the torch, we can ensure this annual Kiwi tradition returns and continues well into the future.”

Burnside has not played the game personally, but “several friends and family members have enjoyed playing it in the past”, as have many of her customers. 

“Over the years, we’ve also had many customers purchase their Secret Santa gift from Not Socks and get it sent directly to the Santa Storehouse. It was really fun being part of it.” 

Not Socks will run Secret Santa from 2020, says Burnside. “We were keen to pick up the reigns as soon as possible. However, it took some time to ensure the handover was done right and it was confirmed just a touch too late this year.”

The plan is to “make it bigger and better than ever” next year, she adds. 

While Secret Santa fans missed out on playing the game in 2018, they were able to take part in a version this year. #SecretSantaNZ2019 was held this month, thanks to @FoxyLustyGrover. Friday November 22, was opening day. 

By lunchtime, #SecretSantaNZ2019 was in the top three NZ trending topics, with almost 2500 tweets. There were more than 1000 tweets under the hashtag #22OpeningDay as players opened their presents and tweeted about what they had received. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Gem Retail Hotlist: Benjamin Black and regional retail

  • News
  • December 12, 2019
  • Sarah Dunn
Gem Retail Hotlist: Benjamin Black and regional retail

Our 'Best provincial retailer: South Island' award was hotly contested in the Gem Retail Hotlist, but in the end, it was Nelson jeweller Benjamin Black that won. Find out more about this boutique craft jeweller.

Read more
 
 

The retail diary: December / January

  • News
  • December 11, 2019
  • Sarah Dunn
The retail diary: December / January

The Register and NZ Retail team has rounded up retail-relevant events and important dates for December and January.

Read more
 
 

Kiwis predicted to spend more on Christmas than Australians

  • News
  • December 11, 2019
  • Makayla Wallace-Tidd
Kiwis predicted to spend more on Christmas than Australians

New research has found that Kiwis will be spending up large on Christmas in 2019 while Australians will be taking a more conservative approach to the Christmas budget. However, Kiwis are still focused on trying to lower their Christmas spending, and retailers have been warned to keep pricing strategies transparent.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
Sponsored content

Christmas music: to carol or not to carol

It’s that time of year again when retailers across the country ask themselves whether they should start playing Christmas music.

 
 

Gem Retail Hotlist: Allbirds' Tim Brown is our Retail Visionary

  • News
  • December 11, 2019
  • Catherine Murray
Gem Retail Hotlist: Allbirds' Tim Brown is our Retail Visionary

In the Gem Retail Hotlist, 'Retail Visionary' is one of our most special awards. This year we awarded it to Tim Brown of Allbirds. Here's the scoop on this innovative sneaker brand.

Read more
 
News

From concept to closet: New Zealand’s apparel industry in 2019

Held at the end of August, New Zealand Fashion Week is an annual focal point for local designers and those interested in their products. But ...

 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}