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Secrets for a loyal customer base

  • News
  • August 27, 2019
  • Hemma Vara
Secrets for a loyal customer base

After announcing the closure of both her physical and online stores earlier this year, Amber Whitecliffe’s loyal customers were successful in persuading her to keep her online store going. We talk to Whitecliffe about producing apparel in New Zealand, and the secrets behind her loyal customer base. 

For now, Whitecliffe is seeing where ecommerce takes her. Before closing her Parnell boutique, lots of her customers were already purchasing online, instilling in her confidence to make the switch. 

Tell us about producing apparel in New Zealand.

The main benefit of Made in NZ is being able to be on top of your QC and producing small exclusive runs of garments. 

I love knowing my customers have something unique, it’s well made, and they are supporting the local economy.

The most difficult factor is price. Fabrics, trims, and manufacturing cost more. Although it is expressed broadly to the public, it is still a big challenge to get customers to spend a little bit extra. Customers ask me every day about cost.

Where do you see the NZ fashion industry going? 

Kiwis are creative and smart. There has always been a demand for our products. 

Everyone in the industry is constantly assessing it, being proactive, and making moves - the answer is different for each designer.  

When designing, how do you compromise between trends and sustainability? 

My customers purchase from me when they want something unique that no-one else will have. I keep my runs low to avoid any twin moments! I don’t follow trends too much in my designing, making them timeless pieces that last.

I am constantly getting feedback that when women wear their Amber Whitecliffegarments, they always get millions of compliments. AW pieces are a lifetime investment. 

Tell us about a memorable AW moment.

One of the most popular garments from my first collection in 2014 was a tailored wool jacket. Five years later, those jackets still look brand new, and have been loved and worn like crazy! That honestly makes me so thrilled!

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Picking up the scraps: The companies leading waste minimisation

  • Design
  • January 23, 2020
  • Findlay Buchanan
Picking up the scraps: The companies leading waste minimisation

In New Zealand, we discard 15.5 million tonnes of waste each year, an absurd amount for a small, agrarian, country at the bottom of the earth. Partly, the problem lies in our recycling systems – only a meager 28 percent of it is recycled. But, new radical solutions are being developed, we’ve already transformed water bottles into asphalt, plastic bags into clothes, and roofing into pavements. Plus, a company in the states, Joachim’s firm, plans to build a 53-story tower made with the waste, a vision for tall buildings and skyscrapers that could be made of plastic.

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2020 vision: What 2020 means for Dargaville retailers

  • News
  • January 22, 2020
  • Rachel Helyer Donaldson
2020 vision: What 2020 means for Dargaville retailers

In the final installation of our series looking at retail in seven New Zealand regions, we're examining Dargaville.

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Container Door fined $54,000 over non-compliant bicycles

  • News
  • January 21, 2020
  • The Register team
Container Door fined $54,000 over non-compliant bicycles

Ecommerce retailer Container Door has fallen afoul of the Commerce Commission after supplying pedal bicycles which did not meet mandatory product safety standards.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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2020 vision: How Cambridge retail will perform this year

  • News
  • January 21, 2020
  • Rachel Helyer Donaldson
2020 vision: How Cambridge retail will perform this year

As part of a series looking at seven regional centres to consider what regional retail looks like this year, we're considering Cambridge.

Read more
 
 

Steve Mills becomes Countdown's new GM of Merchandise

  • Who's Where
  • January 21, 2020
  • Makayla Wallace-Tidd
Steve Mills becomes Countdown's new GM of Merchandise

Countdown has announced Steve Mills as the new general manager of merchandise.

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Larger retailers to discuss key issues in Retail NZ’s new group

  • News
  • January 20, 2020
  • The Register team
Larger retailers to discuss key issues in Retail NZ’s new group

Retail NZ is launching a new Leading Retailers’ Group for large and significant retailers. With its first meeting to be held in late February, the group will provide a safe outlet for senior retailers to discuss issues affecting the sector.

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