Close
 

The origin advantage: Made in New Zealand apparel

  • News
  • August 28, 2019
  • Hemma Vara
The origin advantage: Made in New Zealand apparel

We talk to Ryan Jennings, the Executive Director of Buy New Zealand made, about the state of the New Zealand apparel industry and the benefits of Made in NZ apparel. 

Buy New Zealand Made are the owners of the famous Kiwi trade mark used by licensees of the Buy New Zealand Made Campaign. Apparel brands using the trade mark include Desiree, Anyone’s Daughter, Velvet Heartbeat, and Cactus Outdoor. Excitingly, Buy New Zealand Made is set to release a newer, more minimalist version of the Kiwi trade mark for use by fashion-forward brands. 

The benefits of using the Buy New Zealand Made trade mark are twofold. First, brands have a trusted market origin advantage for export opportunities. Velvet Heartbeat is one brand reveling in this success, with its handbags stocked in Australia and Canada. The second benefit is that consumers can check and verify the ‘New Zealand Made’ claim through an online searchable registry

When asked about the state of the NZ apparel industry, Ryan says that it’s an interesting time for NZ apparel brands. For consumers, quality is sometimes not enough to pay a premium. He notes the longevity of brands where customers are willing to pay a premium, for example, because the brand is sustainable, or renowned for comfort. Coupled with a Made in NZ status, it’s the secret to success.

Ryan also notes the positives for Kiwi brands who operate via a Direct to Consumer model, as there are no retail margins or heavy capital outlays.

On Thursday 21 November, retailers are celebrating New Zealand Made products for New Zealand Made Day. Retailers are offering sales on New Zealand Made products, and manufacturers are offering deals directly to consumers. Details of sales are advertised on social media via the hashtag #nzmadeday.

Retail NZ has also promoted a similar message with its #ShopLocal advocacy.



 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Gem Retail Hotlist: Benjamin Black and regional retail

  • News
  • December 12, 2019
  • Sarah Dunn
Gem Retail Hotlist: Benjamin Black and regional retail

Our 'Best provincial retailer: South Island' award was hotly contested in the Gem Retail Hotlist, but in the end, it was Nelson jeweller Benjamin Black that won. Find out more about this boutique craft jeweller.

Read more
 
 

The retail diary: December / January

  • News
  • December 11, 2019
  • Sarah Dunn
The retail diary: December / January

The Register and NZ Retail team has rounded up retail-relevant events and important dates for December and January.

Read more
 
 

Kiwis predicted to spend more on Christmas than Australians

  • News
  • December 11, 2019
  • Makayla Wallace-Tidd
Kiwis predicted to spend more on Christmas than Australians

New research has found that Kiwis will be spending up large on Christmas in 2019 while Australians will be taking a more conservative approach to the Christmas budget. However, Kiwis are still focused on trying to lower their Christmas spending, and retailers have been warned to keep pricing strategies transparent.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
Sponsored content

Christmas music: to carol or not to carol

It’s that time of year again when retailers across the country ask themselves whether they should start playing Christmas music.

 
 

Gem Retail Hotlist: Allbirds' Tim Brown is our Retail Visionary

  • News
  • December 11, 2019
  • Catherine Murray
Gem Retail Hotlist: Allbirds' Tim Brown is our Retail Visionary

In the Gem Retail Hotlist, 'Retail Visionary' is one of our most special awards. This year we awarded it to Tim Brown of Allbirds. Here's the scoop on this innovative sneaker brand.

Read more
 
News

From concept to closet: New Zealand’s apparel industry in 2019

Held at the end of August, New Zealand Fashion Week is an annual focal point for local designers and those interested in their products. But ...

 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}