Close
 

Introducing Coco Republic at Westfield Newmarket: The Australian retailer set to shake up our furniture category

  • News
  • August 28, 2019
  • Sarah Dunn
Introducing Coco Republic at Westfield Newmarket: The Australian retailer set to shake up our furniture category

Australian furniture and homewares retailer Coco Republic is set to launch its first international store at Westfield Newmarket this week. We got an advance preview from country manager Jordan Quill to find out what’s in store.

Coco Republic occupies a large site on the ground floor of Westfield Newmarket, with its street frontage spanning the corner of Clovernook Rd and Broadway. The premises’ high ceilings and large windows allow its “dark and moody” design identity to flourish without being overwhelming, and there’s plenty of space between display settings.

Like Coco Republic’s cafes in Australia, its L’Americano espresso bar is inspired by the 1999 film The Talented Mr Ripley. Each café is based on a different character and styled accordingly – the Westfield Newmarket café is inspired by Matt Damon’s character, Tom Ripley. 

Quill says Coco Republic occupies a mid-market niche, with price points on par with Dawson’s. Her market research indicates that “we’re cost-effective for what we’re presenting”.

“I would say we’re mid-market, which, in this market, I’m finding it’s either low-end or very high-end.”

Coco Republic’s main point of difference against existing furniture and homewares retailers in New Zealand is its emphasis on service. All its floor staff are salespeople and also qualified designers, giving them the ability to make recommendations with authority.

Six local staff have been hired, and an interior designer has been flown out from Sydney to train them for three months. Coco Republic is still hunting for more staff, Quill says.

“It’s really important to us to have a local team who understand the clients and the customers.”

Quill predicts the outdoor range and products based on natural timbers will sell well, but is comfortable with a level of uncertainty in this new market for the brand.

“Everyone thinks New Zealand and Australia are the same, but they’re really not,” she says. “I still need to get to know New Zealand.”

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
Design

Torpedo7 evolves its bricks and mortar strategy

Torpedo7’s new flagship at Westfield Newmarket represents the next step in the evolution of this former pureplay’s bricks and mortar strategy.

 
 

Visual merchandising tips from top designer Kris Ericksen

  • Design
  • October 9, 2019
  • Sarah Dunn
Visual merchandising tips from top designer Kris Ericksen

The Judge’s Choice award for the Welly Loves WOW Window Dressing Competition this year went to Danish jewellery retailer Dyrberg/Kern’s luminous window display. The designer behind it, Kris Ericksen of Plato Design, shares some tips on how to put together a stunning piece of visual merchandising.

Read more
 
 

The Kai Box talks plant-based business

  • News
  • October 9, 2019
  • Sarah Dunn
The Kai Box talks plant-based business

Auckland-based vegan food company The Kai Box is riding a wave of consumer interest in plant-based food. Co-founder John Mellows shares some thoughts on the popularity of veganism with us.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Peek inside the new Sass & Bide store at Westfield Newmarket

  • Design
  • October 8, 2019
Peek inside the new Sass & Bide store at Westfield Newmarket

The new flagship at Westfield Newmarket is Australian label Sass & Bide’s third in New Zealand and 16th in total. Take a look at its fit-out in our gallery below.

Read more
 
 
Sponsored content

Zoe & Morgan talk music

Our friends at OneMusic caught up with the lovelies at Zoe & Morgan to learn about what makes their stores hum.

 

New ecommerce start-up Beer Hug prioritises fresh brews

  • News
  • October 8, 2019
  • The Register team
New ecommerce start-up Beer Hug prioritises fresh brews

A recently-launched online marketplace named Beer Hug aims to get fresher craft beer to consumers faster. Co-founder Adam Prentice shared some insight with us into why freshness is important.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}