Newmarket occasionwear retailer Glamour boutique has hired social media influencer Simone Anderson to do hair and make-up at its in-store area The Style Space.
The experiential activation allows Glamour to offer shoppers the opportunity to return to the store after purchasing for event hair and make-up that completes their look. Glamour owner and director Charone Mackessack says Anderson is the "perfect fit" for the store.
"Not only is she a warm, bubbly and genuine person, she also wants to make sure every client has an amazing experience. And this is what Glamour is all about! Plus, her skills and talent are amazing!"
With more than 300,000 followers on Instagram, Anderson brings significant promotional power. She says she has worked alongside Glamour for some two years already.
"It’s just been the most natural amazing relationship and I feel so lucky to have met this incredible group of ladies! What I love about this shop and this business is that you walk in and feel loved and welcomed instantly, there’s never any judgement."
Earlier this year, Glamour launched a preloved pop-up store within the store accepting Glamour items for resale.