Menswear manufacturer Rembrandt and retailer Colombus & Ware have existed in a symbiotic partnership for 73 years, but their relationship is set to change with a rebrand in September.
The two businesses have worked together since being established within a year of one another during the 1940s. They’ve shared 50/50 co-ownership of a single Colombus & Ware store in Christchurch’s Merivale Mall, but in September, the Colombus & Ware brand will be retired.
The store will be rebranded to Rembrandt Merivale, bringing the total number of Rembrandt stores in New Zealand to 12. A further three are located in Australia.
Rembrandt retail manager Chris Harford says while it’s the end of an era, the shared values of quality and expert service will live on under Rembrandt. He sees the fast-expanding ‘smart casual’ element of Rembrandt’s offering as particularly relevant to Canterbury.
“The store will have a completely new fitout which we hope will contribute to the revitalisation of Merivale Mall. We are also delighted that Pete Pitcaithly and the whole of the Colombus & Ware team will remain. Their commitment to the Christchurch community, great service and deep knowledge of menswear will continue to help set us apart,” says Harford.
Store owner Pete Pitcaithly has worked with Colombus & Ware since 1989. He says Rembrandt will provide the support the business needs to continue to be successful.
“I’ve worked closely with the Rembrandt team for decades, it was important to me that the business stayed Kiwi and I honestly couldn’t imagine a better pair of hands to take us into the future,” says Pitcaithly.