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100 years later: Ford celebrates a century of brand loyalty

  • News
  • June 11, 2019
  • StopPress Team
100 years later: Ford celebrates a century of brand loyalty

Ford’s gone back in time in a new campaign to show how the brand has become embedded in Kiwi culture.

Featuring the line, ‘the future belongs to those who build it’, the near two-minute hero video looks at how we’ve progressed from horse-drawn carriages to cars and how Ford has been there for iconic moments in New Zealand.

Among the moments, Ford shows how it was there through the war, when The Beatles were number one, when Bruce McLaren and Chris Amon took on Le Mans and won, and when man went to the moon.

“We wanted to remind people of Ford’s strong heritage in New Zealand. Our vehicles have been available here since 1907 and, since then, Ford has become part of the fabric of our society and will continue to help Kiwis go further in the future,” says Simon Rutherford, managing director for Ford New Zealand.

The video closes on the Ford Ranger, which has been New Zealand’s top-selling vehicle each year since 2015.  

According to AA, nearly one in every six commercial registrations are for a Ranger.

Belinda Dick, group business director at BBDO in Auckland, says the aim of this campaign is to use the past to reinforce the exciting position Ford holds for the future.

“Our thinking is that if you want to know what the future holds, it pays to start at the beginning, with what Ford has already achieved. True to the Kiwi spirit, our campaign centres on the idea that the future belongs to those who build it.”

BBDO was appointed Ford’s lead creative agency globally last year.

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Chinese ecommerce retailer Aomaijia shows it’s serious about Australasia

  • News
  • September 11, 2019
  • Sarah Dunn
 Chinese ecommerce retailer Aomaijia shows it’s serious about Australasia

One of China’s fastest-growing ecommerce businesses, Aomaijia, has launched its first Australasian offices in Sydney. This will enable it to source products from Australia and New Zealand to sell to its 30 million Chinese shoppers.

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Retail giant Nido has launched stage one

  • News
  • September 10, 2019
  • The Register
Retail giant Nido has launched stage one

Currently under construction in Henderson is Nido: A $60 million homegrown furniture and homewares concept store that’s expected to span 27,000 square metres. While the main store is still approximately three months from opening, Nido has launched its commercial furniture interiors division, which is named Nido@work.

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A journey to bricks and mortar: Two years on with Nisa

  • News
  • September 10, 2019
  • Hemma Vara
A journey to bricks and mortar: Two years on with Nisa

We talk to Elisha Watson, founder of social enterprise Nisa, about Nisa’s growth from online to an established store in Wellington. Nisa’s mission is to employ and empower women from refugee backgrounds.

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  • Technology
  • September 9, 2019
  • Sarah Dunn
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