Newmarket’s Glamour boutique launches preloved pop-up store

  • News
  • May 14, 2019
  • Sarah Dunn
Newmarket’s Glamour boutique launches preloved pop-up store

Used clothing sales are booming worldwide, with the category expected to be bigger than fast fashion within the decade. Newmarket boutique Glamour is tapping into this trend with a new pop-up area in-store where preloved Glamour items are accepted for resale.

The 2019 Resale Report from US clothing resale website Thredup says second-hand apparel will be bigger in the US than fast fashion within 10 years. The same report indicates more than one in three Gen Z shoppers will buy used clothing this year, versus less than one in five boomers or Gen X consumers.

Glamour sells occasionwear. Its new pop-up initiative will see items previously sold by Glamour to be assessed, then sold in-store and online on behalf of the customer. Upon selling, the customer can then choose to receive a cash payment or a slightly higher store credit.

"It really has ended up being quite a natural progression for the business. Initially we were concerned it could confuse our clients or even dilute the brand, but we listened and we know have delivered what they asked us for,” says owner and director Charone Mackessack. 

“We have created a beautiful space in-store and online where we can on-sell coveted pieces on their behalf and it all works together seamlessly." 

Glamour is a finalist in the Newmarket Business Awards. The full list of finalists is:

‘Best Café of the Year’ sponsored by Newmarket Business Association

 ▪ Coffee Club Broadway 

▪ L'affare Newmarket 

▪ L’Atelier Du Fromage 

▪ Sip Kitchen 

‘Best Restaurant of the Year’ sponsored by Rialto Centre 

▪ Flying Burrito Brothers
▪ Tasca 
▪ The Candy Shop 

‘Best Night-Time Venue’ sponsored by Newmarket Business Association 

▪ Burger Burger 
▪ Movenpick
▪ Rialto Cinemas 
▪ The Claddagh 

‘Retailer of the Year’ (NZ only) sponsored by Marley Loft

 ▪ Michael Holmes Premium Eyewear 

▪ Scarpa Shoes 
▪ Superette 

‘International Retailer of the Year’ sponsored by Westfield Newmarket 

▪ Glassons 
▪ LUSH Cosmetics
▪ Witchery 

‘Best Innovation of the Year’ sponsored by Vector 

▪ Haka Tourism Group (HTG)
▪ Kitchen Things Luxury Collection
▪ Overland Footwear Group 
▪ Vxceed Technologies (NZ) Limited 

‘Employer of the Year’ sponsored by ANZ 

▪ Burger Burger 
▪ Mercury
▪ Overland Footwear Group 

‘Best Customer Experience’ sponsored by Recognise & Reward 

▪ Glamour
▪ Kitchen Things Luxury Collection
▪ Michael Holmes Premium Eyewear 
▪ Regal Drycleaners 

‘Best Small / Medium Business of the Year’ sponsored by 2degrees 

▪ Anti Money Laundering Solutions Limited (AML Solutions) 
▪ Maison Vauron Limited
▪ QB Studios
▪ Sweat Yoga Limited 

‘Best Medium / Large Business of the Year’ sponsored by Multi-Media Systems 

▪ Bobux 
▪ Chinese New Zealand Herald
▪ Haka Tourism Group (HTG)
▪ Mercury 

‘Young Business Person of the Year’ sponsored by Rotary Newmarket 

▪ Eleri Williams – Haka Tourism Group (HTG) 

▪ Kate Mitchell – Regal Drycleaning 

▪ Mandy Tomlinson – Overland Footwear Group 

▪ Valentin Ozich – I Love Ugly 

‘Best use of Social Media’ sponsored by ellen&company 

▪ Burger Burger 
▪ Skin Ritual 

‘Most Sustainable Business of the Year’ sponsored by Chow:Hill Architects 

▪ Barkers 
▪ Haka Tourism Group (HTG)
▪ LUSH Cosmetics
▪ Movenpick 

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