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Inside Little Yellow Bird’s equity crowdfunding campaign

  • News
  • May 15, 2019
  • Sarah Dunn
Inside Little Yellow Bird’s equity crowdfunding campaign

Wellington social enterprise Little Yellow Bird is seeking to scale its ethical apparel operation to the next level with an equity crowdfunding campaign. 

Little Yellow Bird is aiming to raise $750,000 in equity crowdfunding. It launched four years ago and now supplies its ethically-produced uniforms to more than 400 organisations  across New Zealand, Australia, the United States and Canada.

“Now we’re excited to launch our equity crowdfunding campaign, and bring on everyday kiwis as shareholders. The impacts of the global fashion industry are an issue for everyone and bringing more people along on our journey is crucial to our wider mission,” says founder and chief executive Samantha Jones.

Pledge Me’s Guenther answered some questions from The Register about the project.

You mentioned a few equity campaigns launching which aim to “make the world a better place, run by women.” Can you tell us about a handful of them and why they’re special?

Around half of our campaigns have female founders, which just sounds normal but when you know that only 4 percent of venture capital goes to companies with female founders you realise it's not! We have Samantha Jones running her current campaign for Little Yellow Bird, as well as Lisa King from Eat My Lunch preparing her equity crowdfunding campaign. Both have social impact at the core of what they do - Samantha creating ethical and sustainable fashion, and Lisa providing lunches for kids living in poverty.

We have a long history of strong women making a difference too - from Brianne West at Ethique creating solid shampoo bars to reduce plastic waste through to Alice Shopland who is at the forefront of vegan cheese in New Zealand through to Liz Rowe, founder of Ocho Chocolate in Dunedin.

What makes Little Yellow Bird such an exciting company?

The founder, Samantha, has such a focus on impact across the entire company. They do everything from ensuring their cotton is organic and rain-fed, and farmed in ethical conditions, through to reducing their plastic consumption with plans of turning any remaining plastic waste into furniture. Sam reports on the impact of the business, and also the things that she's learned along the way. We need to change the way we produce and consume clothing, and Sam is leading the charge. 

What can other companies learn from the way Little Yellow Bird works?

I believe that we can learn a lot from Samantha both around focusing on impact as integral to business success but also continually measuring against that focus. Social and environmental impact shouldn't be an add on, it should be integral to the businesses we create if we want to create a planet that is inhabitable for future generations. 

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Here's the wellbeing policies some of New Zealand's top companies are rolling out for 2019

  • News
  • May 14, 2019
  • Elly Strang
Here's the wellbeing policies some of New Zealand's top companies are rolling out for 2019

In 2019, companies are more focused than ever on the health and happiness of their staff, as wellbeing becomes increasingly seen as a key indicator of success along economic value by governments and organisations across the world. This is because while the corporate world has long seen the bottom line as the be all and end all, companies are increasingly taking a more holistic view and recognising that looking after the wellbeing of their people will in turn, make their bottom line healthier, too. We reached out to some of New Zealand's top companies and asked what they're focused on for this year and why. Here's what FCB, Isthmus, RUSH, Southern Cross, Xero and Trade Me responded.

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Newmarket’s Glamour boutique launches preloved pop-up store

  • News
  • May 14, 2019
  • Sarah Dunn
Newmarket’s Glamour boutique launches preloved pop-up store

Used clothing sales are booming worldwide, with the category expected to be bigger than fast fashion within the decade. Newmarket boutique Glamour is tapping into this trend with a new pop-up area in-store where preloved Glamour items are accepted for resale.

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Lincoln Gould to step down as Booksellers New Zealand CEO

  • Who's Where
  • May 10, 2019
  • The Register team
Lincoln Gould to step down as Booksellers New Zealand CEO

After 10 years at the helm of Booksellers NZ, Lincoln Gould has announced his retirement at the end of October.

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Christchurch restaurant closures prompt fears hardest winter is coming

  • News
  • May 9, 2019
  • Katie Todd & Radio New Zealand
Christchurch restaurant closures prompt fears hardest winter is coming

Central Christchurch hospitality operators fear they could be heading into the toughest winter to date.

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Tauranga’s Bayfair Shopping Centre to launch its dining precinct

  • Property
  • May 9, 2019
  • The Register team
Tauranga’s Bayfair Shopping Centre to launch its dining precinct

The first stage of the AMP Capital and Fisher Funds owned Bayfair Shopping Centre’s $115 million development was launched in December 2018, and now its new alfresco dining precinct is on track to launch at the end of this month.

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