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Inside Little Yellow Bird’s equity crowdfunding campaign

  • News
  • May 15, 2019
  • Sarah Dunn
Inside Little Yellow Bird’s equity crowdfunding campaign

Wellington social enterprise Little Yellow Bird is seeking to scale its ethical apparel operation to the next level with an equity crowdfunding campaign. 

Little Yellow Bird is aiming to raise $750,000 in equity crowdfunding. It launched four years ago and now supplies its ethically-produced uniforms to more than 400 organisations  across New Zealand, Australia, the United States and Canada.

“Now we’re excited to launch our equity crowdfunding campaign, and bring on everyday kiwis as shareholders. The impacts of the global fashion industry are an issue for everyone and bringing more people along on our journey is crucial to our wider mission,” says founder and chief executive Samantha Jones.

Pledge Me’s Guenther answered some questions from The Register about the project.

You mentioned a few equity campaigns launching which aim to “make the world a better place, run by women.” Can you tell us about a handful of them and why they’re special?

Around half of our campaigns have female founders, which just sounds normal but when you know that only 4 percent of venture capital goes to companies with female founders you realise it's not! We have Samantha Jones running her current campaign for Little Yellow Bird, as well as Lisa King from Eat My Lunch preparing her equity crowdfunding campaign. Both have social impact at the core of what they do - Samantha creating ethical and sustainable fashion, and Lisa providing lunches for kids living in poverty.

We have a long history of strong women making a difference too - from Brianne West at Ethique creating solid shampoo bars to reduce plastic waste through to Alice Shopland who is at the forefront of vegan cheese in New Zealand through to Liz Rowe, founder of Ocho Chocolate in Dunedin.

What makes Little Yellow Bird such an exciting company?

The founder, Samantha, has such a focus on impact across the entire company. They do everything from ensuring their cotton is organic and rain-fed, and farmed in ethical conditions, through to reducing their plastic consumption with plans of turning any remaining plastic waste into furniture. Sam reports on the impact of the business, and also the things that she's learned along the way. We need to change the way we produce and consume clothing, and Sam is leading the charge. 

What can other companies learn from the way Little Yellow Bird works?

I believe that we can learn a lot from Samantha both around focusing on impact as integral to business success but also continually measuring against that focus. Social and environmental impact shouldn't be an add on, it should be integral to the businesses we create if we want to create a planet that is inhabitable for future generations. 

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What the investment community thinks Kiwi businesses lead on the world stage with

  • News
  • July 16, 2019
  • Idealog
What the investment community thinks Kiwi businesses lead on the world stage with

Every business goes through a life cycle: start-up, growth, maturity and renewal, rebirth or decline. Once you’ve made it past the juicy, creative ideation stage and into the growth and maturity stage, the time for many comes to seek investment. But what do investors look for beyond a commercial return? And what do investors think New Zealand companies excel at when compared to our neighbouring countries around the world? Executive director of the Angel Association of New Zealand Suse Reynolds shares her top tips for those who are looking for investment.

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Foodstuffs’ Baden Ngan Kee has passed away

  • Who's Where
  • July 16, 2019
  • The Register team
Foodstuffs’ Baden Ngan Kee has passed away

Foodstuffs has announced that its former executive Baden Ngan Kee has passed away after a battle with lung cancer.

Read more
 
 

2 Cheap Cars fined $438,000 under the Fair Trading Act

  • News
  • July 14, 2019
  • The Register team
2 Cheap Cars fined $438,000 under the Fair Trading Act

Used car dealer 2 Cheap Cars has been fined $438,000 for its use of “warranty waiver” documents and marketing statements described as “deliberately misleading”.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Retail's new best friend

  • In association with the IHA Global Innovation Awards (GIA)
  • July 13, 2019
  • Anne Kong
Retail's new best friend

As the heart and soul of retailing further evolves, stores and the essence of shopping will continue to morph in unimaginable ways. However, amidst the storm of change, there is one aspect of shopping that remains pure, constant and motivational – the aspirational moment. Anne Kong, member of the GIA expert jury, shares her thoughts.

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Bendon looks to sell brands after financing falters

  • News
  • July 12, 2019
  • Radio New Zealand
Bendon looks to sell brands after financing falters

Bendon lingerie is looking to sell some of its brands as the future of the company becomes more uncertain.

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Smirnoff Pure helps Kiwis discover local artists with Spotify partnership

  • News
  • July 11, 2019
  • Caitlin Salter
Smirnoff Pure helps Kiwis discover local artists with Spotify partnership

The music we love is made up of many influences, including where we live. In its latest campaign, Smirnoff Pure and YoungShand tapped into the unique vibes of New Zealand and set out to help Kiwis discover the music that moves the cities and suburbs they call home.

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