With an April full of public holidays and potential long weekends, the month was a big and busy month for advertising. But Countdown's own-brand campaign surpassed the competition to be named the Colmar Brunton Ad Impact Award winner for April.
Colmar Brunton tested a number of impressive creative work from a wide range of industries, but decided there was no arguing with the effectiveness of Countdown's 'Own'.
The campaign is a joyus celebration of Countdown's extensive own-brand range – showing how the products go from shelf, to plate, to filling Kiwi tummies.
According to Colmar Brunton, the advertisement showed the plethora of mouth-watering products made by Countdown in a well-branded, enjoyable execution.
The Coundown campaign won the Ad Impact Award for three key reasons:
See the below infographic for more information about April’s Colmar Brunton Ad Impact Award.
Colmar Brunton recently reported that over 90 percent of Kiwi consumers would stop buying goods and services from businesses found to be unethical. Walk Ethical is the new accreditation available for business to show they’re dedicated to ethical standards in the workplace.