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Regional rollercoaster: New Plymouth

  • News
  • April 23, 2019
  • Rachel Helyer Donaldson
Regional rollercoaster: New Plymouth

Why are some Kiwi retailers struggling in New Zealand's regions and some thriving? We put seven regional centres under the microscope to find out. This time, we're looking at New Plymouth.

The offshore rigs remain for now, but ‘New Zealand’s oil town’ is carving out a dynamic tourist industry thanks to its sunny climate, shiny, multi-million-dollar Len Lye Centre, internationally renowned coastal walkway and cultural events like WOMAD. New Plymouth has also seen an influx of retirees and Aucklanders keen on cheaper housing. 

The city’s ‘art and culture quarter’ boasts the buzzy and glamorous West End Precinct, for eating, drinking and shopping. 

It’s home to boutique fashion and concept store Et Vous, which stocks a carefully curated range of New Zealand designers and international labels.

“Clients are becoming more experiential consumers [so] retailers have a responsibility to provide a unique shopping experience,” says co-owner Kate Macfarlane. “This is the only way to compete with online shopping in our physical retail presence and see growth in sales within our online store.”

By committing to several European brands for multiple seasons, Et Vous has been able to grow awareness of those labels with consistent marketing, resulting in good sales. 

“Online sales have doubled from the same time a year ago. This gives us the confidence to continue in 2019 with the buying cycle we are in and add new designers to our repertoire.”

District mayor Neil Holdom wants to make New Plymouth a “lifestyle capital” underpinned by economic prosperity, with a focus on “a thriving central business district”. 

The council is currently talking to retailers and others about how to achieve this, part of its ‘CBD 2050’ strategy.

“Feedback includes making the CBD greener, more pedestrian-focused and family-friendly.” 

Check out other articles in this series:

Why some Kiwi towns are rising while others struggle

Paihia

Tokoroa

Bulls

Kaikoura

Greymouth

Arrowtown

Selling to the Kardashians from Matiere

This story originally appeared in NZ Retail issue 760 February/March 2019

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Readings present revised plan for Courtenay Central

  • Property
  • May 16, 2019
  • Radio New Zealand
Readings present revised plan for Courtenay Central

The company that owns Courtenay Central in Wellington says it has big plans for redeveloping the complex - which is closed due to earthquake risks.

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How to tell if you're a born retailer

  • Opinion
  • May 16, 2019
  • David Farrell
How to tell if you're a born retailer

Retail is a profession, but true retailers are born not made, says Dave Farrell.

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Sustainable soap wrapper among major winners at Pride In Print Awards

  • Opinion
  • May 15, 2019
  • Sue Archibald
 Sustainable soap wrapper among major winners at Pride In Print Awards

A sustainable, heat sealed soap wrapper that is claimed to saving tonnes of PET plastic film, petrochemical wax and glue from landfill each year, has won a major award in the Pride In Print industry awards. Sue Archibald, Pride in Print Awards manager, shares more.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Inside Little Yellow Bird’s equity crowdfunding campaign

  • News
  • May 15, 2019
  • Sarah Dunn
Inside Little Yellow Bird’s equity crowdfunding campaign

Wellington social enterprise Little Yellow Bird is seeking to scale its ethical apparel operation to the next level with an equity crowdfunding campaign.

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Auckland design agency wins gold for retail packaging

  • News
  • May 14, 2019
  • Courtney Devereux
Auckland design agency wins gold for retail packaging

As a benchmark for impeccably designed packaging of consumer products, The Dieline Awards this year saw creative agency Onfire walk away with recognition for fantastic design for their retail products. We spoke with Matt Grantham, creative director at Onfire Design, about the importance of a strong visual brand in the retail product sector.

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BYO containers policy live from June 1 at Foodstuffs stores

  • News
  • May 14, 2019
  • Sarah Dunn
BYO containers policy live from June 1 at Foodstuffs stores

Customers at Foodstuffs supermarkets’ instore butchery, seafood counter, delicatessen and bakery will be able to have food packed into their own clean, leak-proof containers from June 1.

Read more
 
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