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Regional rollercoaster: Bulls

  • News
  • April 23, 2019
  • Rachel Helyer Donaldson
Regional rollercoaster: Bulls

What does retail look like in 2019 for retailers in Bulls? We examined this regional centre as part of a wider series.

Bulls sits on the junction of State Highways 1 and 3 in the Manawatū. Its quirky and memorable name, the wellspring of dozens of incredible puns, comes from a retailer. 

English settler James Bull established the first general store in the town in 1862. These days there’s a variety of eateries and retailers, many of whom play on the town’s name – from scrapbooking supplies shop Scrap-a-bull to sporting goods company Jumpabull. Instagram-a-bull life-size fiberglass bulls are dotted around town.

The local economy is hugely reliant on travellers coming through, stopping and spending. It’s two hours out of Wellington, but Bulls faces competition from nearby towns with good cafes and shops. It has spent the last four years working on a new ‘people-focused’ plan for the town centre that aims to provide more welcoming and coherent public spaces. 

Bulls’ joke around its name could backfire. You cannot claim to be a ‘Town Like No Udder’, notes the 2014 Bulls Town Centre report, unless you are, indeed, a town like no other: “To create some substance, Bulls needs to focus on creating a series of unique experiences for travellers”. 

Rangitīkei district mayor Andy Watson says Bulls is growing “quite dramatically” and the CBD is “quite vibrant”. A new civic centre, with an information centre, is due to be completed by Christmas 2019. 

Last year was buoyant. “Bulls is a rural area so what’s happening in the agri-scene impacts quite heavily. The lamb and beef market have been particularly strong.”

Retailer Juliette Arnott says her bath, body and home products shop, Scully’s, had a busy 2018. 

Scullys’ products, like blush peony hand cream and lavender sleep aid balm, are locally made and come in apothecary-style tins and tubes. 

Arnott’s parents, Judy and Gerry Scully, established the company in 1992. Sold a year ago, its new owners plan to export the product worldwide. 

Arnott remains shop manager and says it’s an exciting time. “The new owners are very passionate about the products and its origin, so want to keep the hand-finished and locally made products in Bulls. This is very important to them, the brand and its story.”

Passing travellers make up a significant part of Scullys’ loyal customer base. Others have been buying the range since it started 26 years ago. 

Scully’s has been online for 15 years, and sells to both local and overseas customers. It recently launched a new website. 

There are no bovine puns here. Scully’s ensures, however, that ‘Made in Bulls in New Zealand” is printed on all its products. 

“People really like to know where the product is produced. It is also very important for our focus on exporting overseas, especially the Chinese market.”

Check out other articles in this series:

Why some Kiwi towns are rising while others struggle

Paihia

Tokoroa

New Plymouth

Kaikoura

Greymouth

Arrowtown

Selling to the Kardashians from Matiere

This story originally appeared in NZ Retail issue 760 February/March 2019

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Eat my Lunch opens its first physical store

  • News
  • July 23, 2019
  • Courtney Devereux
Eat my Lunch opens its first physical store

The popular buy one give one model of Eat My Lunch has officially opened its first retail store in Auckland’s downtown Britomart. The store maintains its charity initiative, supplying a Kiwi kid lunch with every $14 spent.

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InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

  • News
  • July 18, 2019
  • The Register team
InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

Grace Stratton, the 20-year-old founder of specialty ecommerce site All Is For All, has been named one of 50 global Badass Women by US glossy magazine InStyle. The list includes international celebrities like Mindy Kaling and businesspeople like Stitch Fix chief executive Katrina Lake.

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Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

  • Opinion
  • July 18, 2019
  • Elly Strang
Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

Idealog editor Elly Strang recently spoke at the Magazine Publishers Association conference about the importance of wellbeing in the workplace, and the key takeaways from Wellness Month. She shares why it shouldn't be thought of as a luxury nice-to-have, like yoga classes, as research is showing it impacts on your bottom line, as well as some tips on how to create change in the workplace.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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How HomeAR is incorporating AR into architecture design

  • technology
  • July 18, 2019
  • Courtney Devereux
How HomeAR is incorporating AR into architecture design

Many people struggle to envision plans from simple 2D renders and floor plans, as without a designer's eye, filling in blanks from imagination isn’t the most reliable method when it comes to something as important as building a brand-new home or store. Reactar has launched an augmented reality-based platform, HomeAR, to counteract this, which allows users to see and engage with homes in a virtual way, making the very personal process more reliable.

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Simon West is the new chief executive of Torpedo7

  • Who's Where
  • July 18, 2019
Simon West is the new chief executive of Torpedo7

Simon West, who has 20 years' experience leading companies like Ezibuy, has been appointed the chief executive of The Warehouse Group's outdoor retailer Torpedo7.

Read more
 

Bay of Plenty D2C Saltysea opens its first store

  • Design
  • July 17, 2019
  • Sarah Dunn
Bay of Plenty D2C Saltysea opens its first store

Stephanie Saxton has been selling cheeky swimsuits and ethical activewear online out of Bay of Plenty's Athenree since 2018. She's now opened Saltysea's first bricks and mortar store, the Salty Collective.

Read more
 
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