How our retailers stack up in the Tearfund Ethical Survey

  • News
  • April 10, 2019
  • Courtney Devereux
How our retailers stack up in the Tearfund Ethical Survey

Another year has rolled around and with it has bought the Tearfund Ethical Survey. The fashion guide is based on research by Tearfund NZ and Baptist World Aid Australia and gives insight into our brands ethical standards of production. Many of our most loved retailers worked hard to improve their scores from last year, while many of our most popular were given a failed grade.

This year 130 companies, representing 480 brands, have been assessed in the guides A-F rating system. Many of the companies with an F or low grading have a mark * next to them, means companies that own those brand shave chosen not to participate and Tearfund find their own information based on level of transparency.

Grading covered six areas with different percentage weights:

Polices – 10 percent: Covering codes of conduct, what it includes and how much of the supply chain it is applied to.

Traceability & Transparency – 25 percent: Based on how much of the supply chain the company has traced and how transparent they are with the public.

Auditing & Supplier relationships – 25 percent: Looking at company audits and how they’re taken out, as well as often they take place and whether a company prioritises building relationships with its suppliers.

Worker empowerment – 30 percent: Assessing whether a company is working to improve wages or paying a living wage and what worker protections are in place, including grievance mechanisms, training, unions and collective bargaining agreements.

Environmental management – 10 percent: Whether brands have evaluated their environmental impact throughout their supply chain, and the systems and programmes they have in place to improve their environmental management.

Through these, a brand is given a grade. Below we’ve profiled our top New Zealand brands, and Australian labels that have a solid footing in New Zealand. We’ve also included what added to these grades in terms of their worst and best areas to include more insight into the finial number.

3 Wise Men – Grade F, due to non-participation

Adidas – Grade A, scoring highly in transparency but low in environmental management.

Alannah Hill – Grade B-, high in transparency but very low environmental management.

AS Colour – Grade A-, high in most areas, low lower in environmental management but still higher than most.

Bec and Bridge – Grade F, due to non-participation.

Bonds – Grade A, high marks on auditing and supplier relations.

Bras N Things – Grade A, high marks on auditing and supplier relations and transparency.

Camilla and Marc – Grade F, due to nonparticipation.

Champion – Grade A, high marks on auditing and supplier relations and transparency.

City Chic – Grade B+, high marks on transparency but very low on environmental management.

Converse – Grade B-, high on transparency but very low for worker empowerment.

Cotton On (including all sub brands) – Grade A-, high in auditing and supplier relations, but low on environmental management. 

Crane – Grade B-, high on supplier relations, very low on worker empowerment.

Cue – Grade C-, due to nonparticipation.

David Jones – Grade B, moderate scores across all, except low in environmental management.

Decjuba – Grade D-, due to nonparticipation.

Ezibuy – Grade D+, poor scores across the board.

Farmers – Grade F, due to nonparticipation.

Forever New – Grade B, lacking in worker empowerment and environmental management.

Glassons – Grade B+, high scores but let down by environmental management.

H&M – Grade B+, high scores but let down by worker empowerment.

Huffer – Grade B-, high of transparency, very low on environmental management and worker empowerment.

Icebreaker – Grade A+, almost perfect scores, lower in environmental management.

Jockey – Grade A, high scores except environmental management and polices.

Karen Walker – Grade B, due to nonparticipation.

Kathmandu – Grade A, high scores yet let down by environmental management.

Kmart – Grade B+, average scores across all parts.

Kowtow – Grade A+, high marks in both worker empowerment and transparency.

Lululemon – Grade A-, highest marks in supplier relationships, low in environmental management.

Macpac – Grade B-, below average scores across the board.

Max – Grade C, due to nonparticipation.

Mighty Good Undies - Grade A+, high marks across all sections, lower in polices and environmental management.

Nike - Grade B, average scores across the sector.

Nature Baby - Grade A -, high scores across the board, with a high mark in environmental management. 

Pagani - Grade C-, low scores in all sections.

Peter Alexander - Grade C+, low scores in environmental and worker empowerment.

Postie – Grade C, below average scores across the whole sector.

Rodd & Gunn – A-, high scores in transparency let down by the rest of the sector.

Ruby – C, below average regarding every part.

Swanndri - Grade C+, lower than average marks across the sector.

The Warehouse – B-, high transparency, poor marks in environmental, worker empowerment and supplier relations.

Trelise Cooper – Grade F, due to nonparticipation.

Uniqlo – Grade B+, let down by worker empowerment.

Vans – Grade B, average across all sections.

Witchery – Grade A-, strong scores in all except environmental management.

World – Grade D-, due to nonparticipation.

Zara – Grade A, higher than average marks across the board.

Zimmermann – Grade B-, let down by almost 0 in environmental management, low in worker empowerment.

To read the report and get further knowledge on what retailers scored what, download the full survey here.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Ambiente: A window on the world

Global forces like Brexit and climate change are affecting trade worldwide. Sarah Dunn consults the Ambiente trade fair in Germany for evidence of how this ...


Sephora beauty bus to tour New Zealand ahead of store launch

  • News
  • June 24, 2019
  • Emily Bell
Sephora beauty bus to tour New Zealand ahead of store launch

If you hadn’t already heard, global beauty giant Sephora is coming to Auckland this July. Founded in France by Dominique Mandonnaud in 1970 and owned by luxury goods group LVMH Moët Hennessy Louis Vuitto, Sephora has since become a leading beauty pioneer, community and trailblazer in the industry, to say the least.

Read more

Pottery Barn hits the New Zealand market through Ballantynes

  • News
  • June 21, 2019
  • Sarah Dunn
Pottery Barn hits the New Zealand market through Ballantynes

Heritage Canterbury department store Ballantynes is introducing the US brands Pottery Barn, Pottery Barn Kids and West Elm to the Kiwi market through a New Zealand exclusive partnership with Williams-Sonoma.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Global recognition for instore innovation

  • Design
  • June 20, 2019
  • Courtney Devereux
Global recognition for instore innovation

The Global Innovation Awards (GIA) program was created by the IHA and International Home + Housewares Show to foster innovation and excellence in home and housewares retailing throughout the world. This year saw 30 national winners from 29 countries. The competition is structured on a two-tier level, evaluating national and global retailers across the following metrics: Overall mission statement, vision and strategy, store design and layout, visual merchandising, displays and window displays, marketing, advertising and promotions, customer service and staff training, innovation.

Read more

Trends analysed at Chicago's International Home + Housewares Show

Each new year for retailers is another question mark in guessing what to present to consumers. Luckily in the world of retail, trade shows can ...


Shoptalk 2019: The city of lights delivers

Juanita Neville-Te Rito shares a sprinkle of retail magic from Las Vegas retail conference Shoptalk.

Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit