Direct sales: Meet the business builder

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the business builder

As part of a wider story looking at what retailers can learn from the direct sales industry, we profiled Isagenix distributor Ben Frost.

Ben Frost has been a full-time distributor for Isagenix since 2016. Isagenix is a “full nutritional system” which Frost reluctantly agrees could be described as a supplement. Its range includes products targeted at athletes, those seeking weight loss and weight gain.

Frost currently has around 680 people in his network – 85 percent of which are customers, and 15 percent are distributors like his best friend Sam, whom he has signed up. He has training and guidance responsibilities towards his downliners.

Mentoring, culture and training were all a drawcard into the network marketing company, with Frost having jumped ship from his engineering job at a vulnerable time in his life.

When he was introduced to Isagenix by distributor Adam Nesbitt, Frost had recently left a six-year relationship, was “trying to come out of a negative environment” and leave some toxic friendships he’d forged in the past. 

Being diagnosed with a bone disease in his early twenties meant that he was keen to seek out a business environment that emphasised health.

“For me it was definitely a personal growth journey in the first year.”

“The people that you surround yourself with as being part of a company” is what attracted Frost to network marketing and Isagenix in particular. He had previously felt attracted towards the idea of being an entrepreneur but says Isagenix was more appealing because it’s simplified and comes with a lot of organisational support.

“When you run your own business online, you’re kind of on your own,” Frost says.

He experiences Isagenix as not just a business proposition, but a holistic community. 

Asked what preconceptions he had about multi-level marketing prior to entering the category, Frost reveals he came to Isagenix with some negative experiences. During the 1980s, Frost’s father was involved with Amway – Frost remembers seeing the products around the house but says the model “didn’t really work” for his family.

It was a different era, says Frost, with a different company. He feels that Amway’s different structure made successfully making money much more challenging, but he reports that he’s found it easy to win a profit with Isagenix.

“Network marketing does have some dodgy stuff going on.”

Frost feels the structure’s sketchy reputation is “definitely” justified, especially during the 1980s. He feels that during the time his father was involved, it was common for network marketing companies to operate unethically, offering a lack of support and changing the rules on their contractors, but doesn’t believe Amway was at fault for his father’s lack of success.

“He didn’t get screwed over, he just didn’t work hard enough at it,” Frost says of his father. 

Frost believes that those who are wary of network marketing companies are in fact intimidated by the opportunities they represent, and seek to “make excuses in order to keep being lazy and not doing it”. He accepts that some may have had a bad experience but says as he doesn’t consider himself to have had one.

“It’s tough because people tend to like to bag it for being not legit, but I think it’s because everyone has the opportunity to do network marketing.”

“It’s helped me with my success because I’ve been so open to it.”

Other stories in this series include:

Direct sales: Meet the upliners

Direct sales: How multi-level marketing works

Leveling up: Exploring multi-level marketing in New Zealand​

This story originally appeared in NZ Retail issue 760 February/March 2019

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Readings present revised plan for Courtenay Central

  • Property
  • May 16, 2019
  • Radio New Zealand
Readings present revised plan for Courtenay Central

The company that owns Courtenay Central in Wellington says it has big plans for redeveloping the complex - which is closed due to earthquake risks.

Read more

How to tell if you're a born retailer

  • Opinion
  • May 16, 2019
  • David Farrell
How to tell if you're a born retailer

Retail is a profession, but true retailers are born not made, says Dave Farrell.

Read more

Sustainable soap wrapper among major winners at Pride In Print Awards

  • Opinion
  • May 15, 2019
  • Sue Archibald
 Sustainable soap wrapper among major winners at Pride In Print Awards

A sustainable, heat sealed soap wrapper that is claimed to saving tonnes of PET plastic film, petrochemical wax and glue from landfill each year, has won a major award in the Pride In Print industry awards. Sue Archibald, Pride in Print Awards manager, shares more.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Inside Little Yellow Bird’s equity crowdfunding campaign

  • News
  • May 15, 2019
  • Sarah Dunn
Inside Little Yellow Bird’s equity crowdfunding campaign

Wellington social enterprise Little Yellow Bird is seeking to scale its ethical apparel operation to the next level with an equity crowdfunding campaign.

Read more

Auckland design agency wins gold for retail packaging

  • News
  • May 14, 2019
  • Courtney Devereux
Auckland design agency wins gold for retail packaging

As a benchmark for impeccably designed packaging of consumer products, The Dieline Awards this year saw creative agency Onfire walk away with recognition for fantastic design for their retail products. We spoke with Matt Grantham, creative director at Onfire Design, about the importance of a strong visual brand in the retail product sector.

Read more

BYO containers policy live from June 1 at Foodstuffs stores

  • News
  • May 14, 2019
  • Sarah Dunn
BYO containers policy live from June 1 at Foodstuffs stores

Customers at Foodstuffs supermarkets’ instore butchery, seafood counter, delicatessen and bakery will be able to have food packed into their own clean, leak-proof containers from June 1.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit