NZ Retail and The Register’s sales and marketing breakfast saw dozens of Kiwi retailers come together to network, sharing tips and tricks and absorbing expert advice.
Around 90 retailers confirmed their attendance to the breakfast event, which was held in the Newmarket of interior design retailer Collected and sponsored by Latitude Financial Services.
NZ Retail editor and associate publisher Sarah Dunn said in recognition of the Christchurch attack, all ticket sales from the event would be donated to Victim Support’s official Givealittle fund benefiting the survivors and victims’ families.
“In the wake of this attack, my heart has been warmed by the lengths retailers around New Zealand have gone to to show support to the survivors,” Dunn says. “Dozens and dozens of retailers have shared heartfelt messages on social media, in stores or in window displays. Many others have pledged to donate a portion of their profits to support the victims, or encouraged their customers to donate.
“Being part of the community is key to thriving in retail today, and that amazing community connection is something we can see displayed loud and clear right now. I’m so moved at the way New Zealand retailers have responded to this atrocity with empathy and support.”
The event was intended to equip retailers with sales and marketing insights which would help them navigate retail’s turbulent environment.
Anya Anderson, co-founder and chief executive of the online training provider RedSeed, spoke first, followed by 99’s Dan Bye, Latitude Financial Services chief country officer David Gelbak, and Tracey Hawes of the Fine Wine Delivery Co.