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How did that happen: Customisable Products

  • News
  • March 14, 2019
  • Courtney Devereux
How did that happen: Customisable Products

According to the Forbes 2018 trend report consumers are increasingly searching for personalization of products, services, and experiences. From wallets, phone cases, apparel, pet accessories, plates, bedding, and even number plates, if it can be purchased, it can be monogrammed, personalized, and used as a display of our individualism.

People are now increasingly projecting themselves as a brand and curating their own identity via social media. “The creation and possession of highly individualized products and experiences are becoming a new status symbol and gives consumers the feeling of living uniquely,” the Forbes report found.

There are more and more customizable options out there for products, at affordable price points that mean more and more consumers are getting involved with the customizable trend.

After years of monogrammed towels and mall kiosks dedicated to screen printing various logos on to cheap goods, customization merged the two to become aspirational as well as more easily accessible. Buyers can now take the latest product and make it their own, much like curating a social media feed or even styling an outfit, these consumers can now edit these products to both suit their own personal style while making it one of a kind.

The Daily Edited has been part of this growing trend and has solidified itself in the global market by offering personalised quality leather products. The entire line is able to be personalised with a customer’s initials, name or even handwritten bespoke special message.

Director of The Daily Edited, Alyce Tran, says customers look for customizable experience wherever they go, yet this personalization doesn’t stop at the product.

“I believe customers are looking for a more personalised service wherever they shop and for us that personalised service extends to the additional services we offer that allow customers to personalise our products with their name, their own artwork, their favourite symbols or emojis. However, personalisation for us does not just relate to our physical product, it is the personalised service we give our customers online and in our physical stores, from learning their name from the moment they enter our stores to our loyalty program that can be accessed across all of our sales channels.”

Simply put, customization makes customers feel special. It makes them feel as if they can relate to a product and that it has a more personal connection than a generic item. We can expect more stores to offer personalization in both product and experience as more retailers jump on the growing trend.

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