Close
 

Barkers Group sets its sights on sustainability

  • News
  • March 28, 2019
  • Courtney Devereux
Barkers Group sets its sights on sustainability

Denim fabric is well known to be one of the most harmful garments to our environment to make. Yet the water used, and pollution caused by the dyes doesn’t stop manufacture’s from making more. Now, Barkers menswear is releasing what it believes is the cleanest range of denim.

Barkers has partnered with Saitex, a Fairtrade certified world leader in clean denim.

The new initiative will see the chain use 1.5 litres of water per jean pant, compared to the industry standard of 80 L per jean pant. The new sustainable move will also see old water being recycles, rather than discarded into waterways.

The jeans are then 85 percent air dryed instead of being entirely tumble dried, the industry norm, before being finished with a quick spin in a commercial dyer - powered by solar energy. Using renewable energy resources such as solar power has seen the factory’s emissions reduce by 80 percent.

Instead of being dumped, the toxic ‘sludge’ from the denim manufacturing process is then treated and mixed with concrete to create non-leaching bricks to build affordable homes in the local community.

Barkers Group managing director Jamie Whiting believes Barkers is the first major New Zealand retailer to adopt these more responsible production methods.

“For us, working with Saitex is a no brainer. They make great denim, but more importantly we respect their ethos – one that spans their approach to both product and people. Like us, they believe a company can achieve high performance and growth while operating with respect for people and the planet.

“As one of sustainable manufacturing’s greatest champions, Saitex founder Sanjeev Bahl deserves credit for putting a spotlight on poor industry practices and the harm they do to people and our planet, forever changing the way denim should be made.”

The meaning is two-fold says Whiting. “On the one hand, it’s about our commitment to quality, design and timeless style rather than trend-driven fashion. Second and more aspirationally, it’s about making garments that will help sustain the planet rather than be a drain on it.

“The fashion industry has a disappointing environmental record. We have always set higher standards for ourselves, but now we’re pushing on to something bigger and bolder – the challenge of building an entirely sustainable fashion business.

“It’s a journey,” says Whiting. “We’re not saying we’re perfect or that we’ve achieved all our goals already, but every step in the right direction is better than sitting on the side lines doing nothing about the welfare of the planet or the people who make our garments.”

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
Sponsored Content

New Zealand loyalty program members want rewards quickly

Research reveals New Zealanders are getting value from their programs.

 
 
Design

Torpedo7 evolves its bricks and mortar strategy

Torpedo7’s new flagship at Westfield Newmarket represents the next step in the evolution of this former pureplay’s bricks and mortar strategy.

 
 

Visual merchandising tips from top designer Kris Ericksen

  • Design
  • October 9, 2019
  • Sarah Dunn
Visual merchandising tips from top designer Kris Ericksen

The Judge’s Choice award for the Welly Loves WOW Window Dressing Competition this year went to Danish jewellery retailer Dyrberg/Kern’s luminous window display. The designer behind it, Kris Ericksen of Plato Design, shares some tips on how to put together a stunning piece of visual merchandising.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

The Kai Box talks plant-based business

  • News
  • October 9, 2019
  • Sarah Dunn
The Kai Box talks plant-based business

Auckland-based vegan food company The Kai Box is riding a wave of consumer interest in plant-based food. Co-founder John Mellows shares some thoughts on the popularity of veganism with us.

Read more
 
 

Peek inside the new Sass & Bide store at Westfield Newmarket

  • Design
  • October 8, 2019
Peek inside the new Sass & Bide store at Westfield Newmarket

The new flagship at Westfield Newmarket is Australian label Sass & Bide’s third in New Zealand and 16th in total. Take a look at its fit-out in our gallery below.

Read more
 
Sponsored content

Zoe & Morgan talk music

Our friends at OneMusic caught up with the lovelies at Zoe & Morgan to learn about what makes their stores hum.

 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}