House of Travel reminds shoppers how travel agents can help

  • News
  • February 28, 2019
  • StopPress Team
House of Travel reminds shoppers how travel agents can help
House of Travel's in-house team has launched a new brand campaign, 'Better Together', that uses real customer stories to show the importance of working with a travel agent when booking overseas trips. House of Travel's in-house team has launched a new brand campaign, 'Better Together', that uses real customer stories to show the importance of working with a travel agent when booking overseas trips. 

The campaign was led by creative director Roy Meares after he was persuaded by House of Travel founder Chris Paulsen to put retirement 'on hold for a few weeks' in order to create a campaign. 
'Better Together' was born out of Meares interviewing House of Travel owner-operators throughout the country to find common themes that relate to the franchise. Meares says there were many shared stories of going the extra mile for customers. 
"These stories really sparked with me. The owners and staff get a huge buzz out of sitting down and turning their customers' dreams and plans into holidays that totally exceed their expectations. It is so much a part of their culture."

With online booking making it increasingly easier for people to book their own travel, this ad focuses on the value of a travel agent against their online competition.

In the TVC, a travel agent at a bar is told by an acquaintance that he got a great deal online for flights to South America – and he didn't have to deduct a commission from his total price. But when the travel agent informs the man she could save him $900 off his total cost – which flabbergasts the man and turns him into an instant convert to travel agents. 

Paulsen says the timing was right to launch a campaign like this. 

"It was time to remind Kiwis and ourselves, just how good we are at what we do."

The campaign stars Tanya Horo, who became synonymous with the House of Travel brand more than a decade ago when she starred in a campaign as the singing and dancing 'Miss Lucy'.

House of Travel introduced Lucy's return to the brand in October last year – positioning her as a new travel agent. The first TVC of the ongoing series was launched on Sunday. 

This story originally appeared on StopPress.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Sponsored Content

New Zealand loyalty program members want rewards quickly

Research reveals New Zealanders are getting value from their programs.


Torpedo7 evolves its bricks and mortar strategy

Torpedo7’s new flagship at Westfield Newmarket represents the next step in the evolution of this former pureplay’s bricks and mortar strategy.


Visual merchandising tips from top designer Kris Ericksen

  • Design
  • October 9, 2019
  • Sarah Dunn
Visual merchandising tips from top designer Kris Ericksen

The Judge’s Choice award for the Welly Loves WOW Window Dressing Competition this year went to Danish jewellery retailer Dyrberg/Kern’s luminous window display. The designer behind it, Kris Ericksen of Plato Design, shares some tips on how to put together a stunning piece of visual merchandising.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

The Kai Box talks plant-based business

  • News
  • October 9, 2019
  • Sarah Dunn
The Kai Box talks plant-based business

Auckland-based vegan food company The Kai Box is riding a wave of consumer interest in plant-based food. Co-founder John Mellows shares some thoughts on the popularity of veganism with us.

Read more

Peek inside the new Sass & Bide store at Westfield Newmarket

  • Design
  • October 8, 2019
Peek inside the new Sass & Bide store at Westfield Newmarket

The new flagship at Westfield Newmarket is Australian label Sass & Bide’s third in New Zealand and 16th in total. Take a look at its fit-out in our gallery below.

Read more
Sponsored content

Zoe & Morgan talk music

Our friends at OneMusic caught up with the lovelies at Zoe & Morgan to learn about what makes their stores hum.

Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit