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Fight or flight: Air NZ shows its humor in response to safety video

  • News
  • February 7, 2019
  • StopPress Team
Fight or flight: Air NZ shows its humor in response to safety video

Air New Zealand has shown that even big companies can have a sense of humor. Following its much ridiculed safety video, the airline has shown unprecedented self-reflection with a tongue-in-cheek 'job application' inviting customers to apply for the position of 'head of safety videos'.

The ad pokes fun at the poorly received safety video, while also halfway acknowledging the misstep by the airline of creating the video in the first place – the reader is told multiple times to 'just don't read the comments online'. 

It seems the job application ad has already helped put Air New Zealand in better favour with its customers. The Facebook post has more than 10,400 positive 'reactions', 3,300 comments and 690 shares. Popular suggested candidates by commenters include Wellington Paranormal stars Officers O'Leary and Minogue, the nation's childhood hero Suzy Cato and How-to Dad's Jordan Watson.

Furthering Air New Zealand's ability to make fun of itself for the video flop, musician Kings – who starred in the fated 'It's Kiwi Safety' video – commented on the post saying he'd take the role, to which Air New Zealand replied: "You'll always have a seat at the table."

The airline reportedly spent $2.5 million on the three-month-old clip, which is now replacing with the December 2016 safety video. The 'Summer of Safety' stars Rachel Hunter, Olympic medalist Eliza McCartney, Game of Thrones actor Joe Naufahu and Shortland Street's Jayden Daniels. It was filmed in Northland. 

In a press release, Air New Zealand announced the switch was due to a partnership with the Bay of Islands Marketing Group and Northland Inc. on a campaign of activity to attract more visitors to the region outside of the summer months. The safety video is due to be backed up by an upcoming Air NZ TVC and social media campaign. 

Air New Zealand dodged repeated attempts by StopPress to get comment on whether the reversion has anything to do with the negative reaction to the safety video, and whether a new video will be created to replace 'Summer of Safety' in the coming months. 

In the release, Air New Zealand head of regional affairs Reuben Levermore said the new partnership is part of the airline's wider commitment to supporting the success of New Zealand economically and socially. 

"Air New Zealand is committed to working with councils, regional tourism offices, airports, chambers of commerce and iwi to build demand for visitation to regional New Zealand. We want to see regions benefit from sustainable tourism growth, including by attracting visitors in off-peak periods."

The 'It's Kiwi Safety' video was the second safety video launched by the airline in 2018, and the second consecutive video to receive bad press. In March 2018, Air New Zealand launched the 'World's coolest safety video’ – set in Antarctica, with many describing it as insensitive given the continent is the site of the airline's worst disaster. 

The latest series of gaffes have left many wishing for the simpler time when the Air New Zealand safety videos made a splash for the right reasons – including with 2009's 'Bare Essentials' and 2014's 'The Most Epic Safety Video Ever Made'.

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InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

  • News
  • July 18, 2019
  • The Register team
InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

Grace Stratton, the 20-year-old founder of specialty ecommerce site All Is For All, has been named one of 50 global Badass Women by US glossy magazine InStyle. The list includes international celebrities like Mindy Kaling and businesspeople like Stitch Fix chief executive Katrina Lake.

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Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

  • Opinion
  • July 18, 2019
  • Elly Strang
Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

Idealog editor Elly Strang recently spoke at the Magazine Publishers Association conference about the importance of wellbeing in the workplace, and the key takeaways from Wellness Month. She shares why it shouldn't be thought of as a luxury nice-to-have, like yoga classes, as research is showing it impacts on your bottom line, as well as some tips on how to create change in the workplace.

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How HomeAR is incorporating AR into architecture design

  • technology
  • July 18, 2019
  • Courtney Devereux
How HomeAR is incorporating AR into architecture design

Many people struggle to envision plans from simple 2D renders and floor plans, as without a designer's eye, filling in blanks from imagination isn’t the most reliable method when it comes to something as important as building a brand-new home or store. Reactar has launched an augmented reality-based platform, HomeAR, to counteract this, which allows users to see and engage with homes in a virtual way, making the very personal process more reliable.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Simon West is the new chief executive of Torpedo7

  • Who's Where
  • July 18, 2019
Simon West is the new chief executive of Torpedo7

Simon West, who has 20 years' experience leading companies like Ezibuy, has been appointed the chief executive of The Warehouse Group's outdoor retailer Torpedo7.

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Bay of Plenty D2C Saltysea opens its first store

  • Design
  • July 17, 2019
  • Sarah Dunn
Bay of Plenty D2C Saltysea opens its first store

Stephanie Saxton has been selling cheeky swimsuits and ethical activewear online out of Bay of Plenty's Athenree since 2018. She's now opened Saltysea's first bricks and mortar store, the Salty Collective.

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What the investment community thinks Kiwi businesses lead on the world stage with

  • News
  • July 16, 2019
  • Idealog
What the investment community thinks Kiwi businesses lead on the world stage with

Every business goes through a life cycle: start-up, growth, maturity and renewal, rebirth or decline. Once you’ve made it past the juicy, creative ideation stage and into the growth and maturity stage, the time for many comes to seek investment. But what do investors look for beyond a commercial return? And what do investors think New Zealand companies excel at when compared to our neighbouring countries around the world? Executive director of the Angel Association of New Zealand Suse Reynolds shares her top tips for those who are looking for investment.

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