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A challenger appears: Homegrown furniture giant Nido to compete with Ikea

  • News
  • January 21, 2019
  • The Register team
A challenger appears: Homegrown furniture giant Nido to compete with Ikea

Within a few weeks of confirmation that Ikea will come to New Zealand comes the announcement that New Zealand’s largest-ever retailer is set to open in Auckland. This new mega-retailer is nothing to do with Ikea, however: it’s a homegrown furniture and homewares concept store called Nido.

Construction began on the new concept store, Nido, in October 2018. The mammoth showroom will span 27,000 square metres on a 31,000 square-metre site at 158 Central Park Dr, Henderson, and will cost around $60 million. 

It’s expected to be significantly larger than any other single-store retailer in New Zealand. 

The project is about 10 percent complete right now, and when finished, it will carry 10,000 product lines from 80 exclusive brands. More than 100 display rooms will be continuously updated.

Nido is anticipated to open sometime in the coming spring, with online shopping to launch earlier. The online store will partner with a logistics supplier to provide nationwide distribution.

Nido is the brainchild of senior retailer Vinod Kumar, who was instrumental in the development of the Mitre 10 Mega concept. Kumar’s company Magsons Hardware has been involved with Mitre 10 since 1989.

Against the background of Ikea’s arrival, Kumar is keen to point out Nido will be 100 percent New Zealand owned. It will employ 200 locals. 

“Nido will been funded through commercial property investment Maat Group by dozens of local investors from around the country who believe the market is ready for a new retail concept.”

He says its scale and style is the result of nine years of research into international retail models, and will be unlike anything most Kiwis have encountered before.

“Carrying thousands of mainly European and US products, Nido will cater for the wide range of budgets and tastes across the local market. Kiwi shoppers will be able to access the latest products, technology and global design trends.

“At 27,000 square metres this will be largest retail operation in the country and for those outside of Auckland, we will offer online shopping functionality through our website,” says Kumar.

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Direct sales: How multi-level marketing works

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: How multi-level marketing works

The $200 million-plus direct sales economy contains many lessons retailers can use. As part of a wider look at this thriving corner of retail, we created a quick explainer showing how this business model typically works.

Read more
 
 

Direct sales: Meet the upliners

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the upliners

We profiled different participants in the direct sales industry to find out what retailers can learn from them. Meet Isagenix distributors Adam Nesbitt and Bianca Bathurst.

Read more
 
 

Direct sales: Meet the business builder

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the business builder

As part of a wider story looking at what retailers can learn from the direct sales industry, we profiled Isagenix distributor Ben Frost.

Read more
 

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A spectrum of retailers

  • Opinion
  • April 18, 2019
  • David Farrell
A spectrum of retailers

In recognition of April being Autism Awareness Month, retail commentator Dave Farrell considers the role of those on the spectrum in retail.

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How on-trend is your retail business?

  • Sponsored Content
  • April 18, 2019
  • Sponsored content
How on-trend is your retail business?

New insights from Visa highlight five evolving trends emerging from savvy retailers around the world. We’ve taken these global trends and looked at how they are playing out with merchants in New Zealand, and we’d now like to hear what you think of them.

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