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Bottoms up: Absolut Vodka takes a stance on sustainability

  • News
  • January 14, 2019
  • Courtney Devereux
Bottoms up: Absolut Vodka takes a stance on sustainability

A new responsible cocktail era is on the cards as Absolut Vodka introduces its new sustainability focused campaign, The Green Hustle.

The new bar initiative has the goal to encourage bartenders and other cocktail connoisseurs to be more sustainable when making their creations. It aims to inspire bartenders to be more sustainable by teaching simple "hustles" that they can instigate. These hustles include turning disregarded fruit into stock, ditching plastics and refreezing melted ice.

The site now offers ‘hacks for hustlers’, where those within the hospitality industry can go to get ideas on how to further minimize waste usage. From simple ideas such as using tasting spoons rather than small straws, or to bigger changes like introducing a compost where you can then grow your own garnishes.

The campaign was launched at the Athens Bar Show and saw a mixture of seminars and workshops all with the aim to educate about adoptable sustainable practices.  

Prior to the show, Absolut sent out its Hustle Buggy around the city of Athens to collect discarded limes, lemons and grapefruits for demonstrations showing the easy ways to extend the fruit’s lifecycle and create drinks at the bar from these collected fruits.

Global advocacy marketing manager for Absolut, Bex Almqvist, said: “The Green Hustle is all about inspiring bartenders to get involved in applying easily implementable hacks within their bars that are both beneficial to the environment, our industry and their bottom line.

“The program is fun and engaging because it was created by bartenders for bartenders with the objective of instigating change.

“Sustainability can be an overwhelming topic, but we hope The Green Hustle will make it less daunting and more accessible for everyone – the smallest act can make a big impact and you can have fun and be inventive along the way.”

The Green Hustle page also includes recipes to some classic cocktails made this time around with a sustainable twist. For example, empty passionfruit shells filled with jelly are recommended as garnish for the cocktail ‘Wasted Pornstar’. Where as a ‘Trashy Cosmo’ includes a dehydrated lime wheel as garnish.

Early last year, Absolut adopted the hashtag #TheVodkaWithNothingToHide, as it moves towards a more environmentally friendly image. Pushing the boundaries for what constitutes as an acceptable video these days, the brand saved on costume budget with the introduction of its 100 percent recycled bottles.

The move towards a sustainable ethos is becoming more common for businesses, as younger demographics are placing more importance on brands who can relate to their want of conscious consumerism.

Absolut is moving into a new generation as the next wave of cocktail makers, and drinkers, step up to the plate. Brands that connect with personal values as Absolut does, will more likely remain in customers minds for longer and create more opportunities for the brand to find itself within bars that share similar ethos.

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InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

  • News
  • July 18, 2019
  • The Register team
InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

Grace Stratton, the 20-year-old founder of specialty ecommerce site All Is For All, has been named one of 50 global Badass Women by US glossy magazine InStyle. The list includes international celebrities like Mindy Kaling and businesspeople like Stitch Fix chief executive Katrina Lake.

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Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

  • Opinion
  • July 18, 2019
  • Elly Strang
Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

Idealog editor Elly Strang recently spoke at the Magazine Publishers Association conference about the importance of wellbeing in the workplace, and the key takeaways from Wellness Month. She shares why it shouldn't be thought of as a luxury nice-to-have, like yoga classes, as research is showing it impacts on your bottom line, as well as some tips on how to create change in the workplace.

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How HomeAR is incorporating AR into architecture design

  • technology
  • July 18, 2019
  • Courtney Devereux
How HomeAR is incorporating AR into architecture design

Many people struggle to envision plans from simple 2D renders and floor plans, as without a designer's eye, filling in blanks from imagination isn’t the most reliable method when it comes to something as important as building a brand-new home or store. Reactar has launched an augmented reality-based platform, HomeAR, to counteract this, which allows users to see and engage with homes in a virtual way, making the very personal process more reliable.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Simon West is the new chief executive of Torpedo7

  • Who's Where
  • July 18, 2019
Simon West is the new chief executive of Torpedo7

Simon West, who has 20 years' experience leading companies like Ezibuy, has been appointed the chief executive of The Warehouse Group's outdoor retailer Torpedo7.

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Bay of Plenty D2C Saltysea opens its first store

  • Design
  • July 17, 2019
  • Sarah Dunn
Bay of Plenty D2C Saltysea opens its first store

Stephanie Saxton has been selling cheeky swimsuits and ethical activewear online out of Bay of Plenty's Athenree since 2018. She's now opened Saltysea's first bricks and mortar store, the Salty Collective.

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What the investment community thinks Kiwi businesses lead on the world stage with

  • News
  • July 16, 2019
  • Idealog
What the investment community thinks Kiwi businesses lead on the world stage with

Every business goes through a life cycle: start-up, growth, maturity and renewal, rebirth or decline. Once you’ve made it past the juicy, creative ideation stage and into the growth and maturity stage, the time for many comes to seek investment. But what do investors look for beyond a commercial return? And what do investors think New Zealand companies excel at when compared to our neighbouring countries around the world? Executive director of the Angel Association of New Zealand Suse Reynolds shares her top tips for those who are looking for investment.

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