Close
 

What’s in store for retailers this Christmas?

  • News
  • December 4, 2018
  • Antony Ede
What’s in store for retailers this Christmas?

Christmas has always been the busiest time of year for retail. So to help you get prepared TRA have made some predictions for the 2018 Christmas period based on historical Paymark transaction data from over 140,000 Eftpos terminals around New Zealand.

Let’s see what’s coming our way for the month of December…

Is this going to a bumper year for Christmas spending?

It looks like this year is going to be a solid Christmas period for most retailers with an expected 6.87 percent overall increase in revenue from the same period in 2017.

In-store revenue over the Christmas period is expected to stay roughly the same as last year, with a 6.25 percent increase year on year. But online revenue is expected to grow considerably this Christmas with a 22.8 percent increase on last year’s revenue levels.

What is the peak shopping day?

Despite Kiwi’s efforts to not leave their Christmas shopping to the last minute it seems we can’t quite break the habit. We predict that the peak in-store shopping day will be Friday December 21, between 11am and midday, with over 3 million transactions made on this day.

When we look at online shopping, we expect the peak day for Christmas shopping to be Monday December 17 between 3 and 4pm (leaving enough time for shipping to reach our door steps). We expect to see over 14,000 transactions in this one day. 

Do Kiwis do their Christmas shopping online?

We’ve all had experiences of fighting the crowds at the mall in the last few days leading up to Christmas, and we’re sure you would love to never repeat that again. Online shopping appears to be the answer, but are Kiwis getting on board?

The answer is yes, gradually but physical retail still dominates Kiwis spending behaviour. Year on year we see online purchases taking up a bigger portion of total Christmas sales. In 2017, online shopping made up 3.95 percent of total Christmas revenue, but this year we expect that to increase to 4.32 percent. 

While this may not sound like much in percentage terms, when we look at a dollar value of this increase, it means online retailers are this year gaining an extra $31 million in revenue over the Christmas period alone – a 22.8 percent increase from 2017.  

Which categories dominate Christmas gifting?

There’s some retail categories that do especially well at this time of year because they are synonymous with Christmas gifts.

Perhaps not surprisingly given New Zealand’s love of the outdoors, the Sport and Camping Equipment category sees the biggest increase in December sales both in-store and online versus other times in the year. 

Kiwis look to physical stores to buy clothing and department store items for Christmas, and we expect both of these categories to see at least a 60 percent increase in transactions between November and December.

As well as purchasing sporting and camping equipment online, we can expect to see Kiwis purchasing Christmas gifts online from department stores and furniture retailers.

TRA is an insight agency. We use our understanding of human behaviour to identify opportunities for companies to grow.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Peek inside Freedom Furniture’s new Newmarket flagship

  • Design
  • December 14, 2018
  • Sarah Dunn
Peek inside Freedom Furniture’s new Newmarket flagship

Freedom Furniture has finished a $1 million-plus renovation of its 23-year-old flagship in Newmarket. The refurbished store opened at the start of this month.

Read more
 
 

Data dump: The final fortnight of Christmas shopping

  • News
  • December 13, 2018
  • Sarah Dunn
Data dump: The final fortnight of Christmas shopping

There’s a little under two weeks to go before presents are exchanged, and the reports are rolling in. Are Kiwis being generous Santas or following the Grinch’s example?

Read more
 
 
Sponsored Content

What are your staff worth?

Wages typically make up more than half of a retailer’s outgoings, so it pays to take a little care when you’re allocating them. NZ Retail ...

 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
Sponsored content

How Rocket Kitchen created a retail destination out of a relocation

When baker and cake-delivery retailer Rocket Kitchen relocated from its long-term Ponsonby spot to Mt Eden, it engaged Spaceworks Design Group to make its new ...

 
 

An age of unsure: Managing brands in an uncertain world

  • Opinion
  • December 13, 2018
  • Ian Howard
An age of unsure: Managing brands in an uncertain world

What does a brand need to do to stay ahead in an age of such uncertainty? Little Giant managing director Ian Howard says they now have an unprecedented role to play in setting the ethical, moral and social bar for people.

Read more
 

British company may take over Trade Me

  • News
  • December 13, 2018
  • Radio New Zealand
British company may take over Trade Me

The directors of the online trading and advertising site Trade Me are favouring being taken over by a British investment firm.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}