Close
 

What’s in store for retailers this Christmas?

  • News
  • December 4, 2018
  • Antony Ede
What’s in store for retailers this Christmas?

Christmas has always been the busiest time of year for retail. So to help you get prepared TRA have made some predictions for the 2018 Christmas period based on historical Paymark transaction data from over 140,000 Eftpos terminals around New Zealand.

Let’s see what’s coming our way for the month of December…

Is this going to a bumper year for Christmas spending?

It looks like this year is going to be a solid Christmas period for most retailers with an expected 6.87 percent overall increase in revenue from the same period in 2017.

In-store revenue over the Christmas period is expected to stay roughly the same as last year, with a 6.25 percent increase year on year. But online revenue is expected to grow considerably this Christmas with a 22.8 percent increase on last year’s revenue levels.

What is the peak shopping day?

Despite Kiwi’s efforts to not leave their Christmas shopping to the last minute it seems we can’t quite break the habit. We predict that the peak in-store shopping day will be Friday December 21, between 11am and midday, with over 3 million transactions made on this day.

When we look at online shopping, we expect the peak day for Christmas shopping to be Monday December 17 between 3 and 4pm (leaving enough time for shipping to reach our door steps). We expect to see over 14,000 transactions in this one day. 

Do Kiwis do their Christmas shopping online?

We’ve all had experiences of fighting the crowds at the mall in the last few days leading up to Christmas, and we’re sure you would love to never repeat that again. Online shopping appears to be the answer, but are Kiwis getting on board?

The answer is yes, gradually but physical retail still dominates Kiwis spending behaviour. Year on year we see online purchases taking up a bigger portion of total Christmas sales. In 2017, online shopping made up 3.95 percent of total Christmas revenue, but this year we expect that to increase to 4.32 percent. 

While this may not sound like much in percentage terms, when we look at a dollar value of this increase, it means online retailers are this year gaining an extra $31 million in revenue over the Christmas period alone – a 22.8 percent increase from 2017.  

Which categories dominate Christmas gifting?

There’s some retail categories that do especially well at this time of year because they are synonymous with Christmas gifts.

Perhaps not surprisingly given New Zealand’s love of the outdoors, the Sport and Camping Equipment category sees the biggest increase in December sales both in-store and online versus other times in the year. 

Kiwis look to physical stores to buy clothing and department store items for Christmas, and we expect both of these categories to see at least a 60 percent increase in transactions between November and December.

As well as purchasing sporting and camping equipment online, we can expect to see Kiwis purchasing Christmas gifts online from department stores and furniture retailers.

TRA is an insight agency. We use our understanding of human behaviour to identify opportunities for companies to grow.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Gem Retail Hotlist: Benjamin Black and regional retail

  • News
  • December 12, 2019
  • Sarah Dunn
Gem Retail Hotlist: Benjamin Black and regional retail

Our 'Best provincial retailer: South Island' award was hotly contested in the Gem Retail Hotlist, but in the end, it was Nelson jeweller Benjamin Black that won. Find out more about this boutique craft jeweller.

Read more
 
 

The retail diary: December / January

  • News
  • December 11, 2019
  • Sarah Dunn
The retail diary: December / January

The Register and NZ Retail team has rounded up retail-relevant events and important dates for December and January.

Read more
 
 

Kiwis predicted to spend more on Christmas than Australians

  • News
  • December 11, 2019
  • Makayla Wallace-Tidd
Kiwis predicted to spend more on Christmas than Australians

New research has found that Kiwis will be spending up large on Christmas in 2019 while Australians will be taking a more conservative approach to the Christmas budget. However, Kiwis are still focused on trying to lower their Christmas spending, and retailers have been warned to keep pricing strategies transparent.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
Sponsored content

Christmas music: to carol or not to carol

It’s that time of year again when retailers across the country ask themselves whether they should start playing Christmas music.

 
 

Gem Retail Hotlist: Allbirds' Tim Brown is our Retail Visionary

  • News
  • December 11, 2019
  • Catherine Murray
Gem Retail Hotlist: Allbirds' Tim Brown is our Retail Visionary

In the Gem Retail Hotlist, 'Retail Visionary' is one of our most special awards. This year we awarded it to Tim Brown of Allbirds. Here's the scoop on this innovative sneaker brand.

Read more
 
News

From concept to closet: New Zealand’s apparel industry in 2019

Held at the end of August, New Zealand Fashion Week is an annual focal point for local designers and those interested in their products. But ...

 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}