New Zealand's largest retailer, The Warehouse, is accepting a couple of alternative payment methods favoured by Asian customers, including UnionPay and Alipay.
Alipay is a third-party mobile and online payment platform that’s owned by the Alibaba Group in China. It’s achieved significant uptake in its home territory, with more than 520 million users in total. Accepting Alipay allows Kiwi retailers to target three main groups of Alipay users, Chinese tourists, international students hailing from China and permanent residents from China.
Now, with the offer included in one of our country's biggest retailers, The Warehouse can now target the Chinese market more directly with this move. The payment systems can be used at any of its branded stores, which included the Red Sheds, Stationary, Noel Lemming and Torpedo7.
In a statement TWG said, "UnionPay represents the largest volume of cards in circulation globally. While Alipay's digital wallet is experiencing rapid growth."
This move will help TWG stay competitive in the growing market of Chinese consumers.