Australian shoe supplier Paul Carroll stocks more than 70 retailers in New Zealand via wholesale of its Klouds and Silver Lining collection. It’s now partnered with specialist ecommerce solutions company eStar to transform its online presence for both wholesale and retail partners.
Paul Carroll’s stockists in New Zealand include Gubb Shoes, Taylors, Bakers Shoes, Shirley’s Shoes, Fitzroy Shoes, Aidan Footwear, K’s Shoes, and many more. It also distributes Portuguese brand Arcopedico in New Zealand through an agent.
Its new platform is expected to launch in the first half of 2019. An eStar representative says it will enable Paul Carroll’s clients and customers to enjoy a seamless and highly integrated omnichannel experience.
John Carroll, managing director of Paul Carroll, says: “We are currently at a stage where we are looking to expand our footprint across Australia, while providing a state of the art shopping experience to our wholesale and retail customers.
“eStar will help us unlock much needed scalability and flexibility to cope with business growth. This enhancement will also set us up to roll out new initiatives to customers quickly, while improving processes and acquisition strategies.”
Andrew Buxton, chief executive of eStar said: “eStar has a long and successful track record of providing ecommerce solutions that can flex, scale and seamlessly integrate with our customers’ existing technologies. These solutions enable them to provide their customers with the ultimate shopping experience across all channels”.
“With the rise of omnichannel retailing in Australia, customers are increasingly demanding a variety of fulfilment options to suit their convenience such as find in-store, click and collect, among other shopping patterns. Retailers like Paul Carroll need to have a scalable and integrated ecommerce solution to satisfy the varied customer demands and provide an end-to-end seamless experience for making purchases, payments and aftersales processes.”