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Lush supports transgender visibility with latest campaign

  • News
  • November 13, 2018
  • Courtney Devereux
Lush supports transgender visibility with latest campaign

Transgender rights are coming further into the spotlight as trans individuals speak out on the importance of recognition and support from their community. Now, progressive company Lush Cosmetics has announced its new transgender visibility campaign launching on Tuesday 13 November.

Lush is known for its stance on acceptance of all people in its working environment. Now, its transgender visibility campaign is aiming to further support transgender individuals with the production and sale of its limited-edition Inner Truth Bath Melt. 100 percent of the product sales will be donated directly to RainbowYOUTH and InsideOUT organisations supporting the trans community.

In support of the campaign LUSH will be distributing more than 2,000 resource booklets called “How to be a trans ally”, which will be available in all Lush stores in New Zealand. The booklet covers areas such as trans rates in suicide, homelessness and violence. With tips and tricks on how to support trans and non-binary individuals.

Ariahne Thompson, campaign manager from Lush Australia and New Zealand says, “As a business that champions equality and has actively campaigned alongside the LGBTQIA+ community for many years, we recognise that people who are transgender often face disproportionately high rates of discrimination.

“Our aim is to stand in solidarity with the community and provide education on how individuals can become stronger, louder allies and build an inclusive and accepting society for all.”

The launch of this campaign will coincide with Transgender Week of Awareness, observed from 12 - 19 November, and finish on Transgender Day of Remembrance on 20 November to stand in solidarity with the transgender community.

The company is seeking to raise $10,000 for organisations fighting to bring visibility and secure rights for transgender people.

Related Articles:

Local Lush staff front a rainbow campaign tying in with Pride festival 

Lush Perfumes latest unisex release 

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Building transparency in your supply chain

  • Opinion
  • November 14, 2019
  • Vanessa Thompson
Building transparency in your supply chain

Brands are under pressure to become more ethical, but how does this pressure apply to Kiwi fashion retailers? Unravelled Consultants founder and director Vanessa Thompson explains.

Read more
 
 

Coastlands celebrates 50 years in business

  • Opinion
  • November 13, 2019
  • Jennie Gutry
Coastlands celebrates 50 years in business

Coastlands Shoppingtown in Paraparaumu is celebrating its 50th year in business. Coastlands 50th birthday event manager Jennie Gutry shares some reflections on the centre's early years.

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  • News
  • November 13, 2019
  • Sarah Dunn
Me|today pairing skincare and supplements launches

Consumers are often highly engaged with the brand that produces their skincare products, but less so when it comes to supplements. The idea behind me|today, a start-up selling paired product in both categories, is to leverage that engagement.

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  • News
  • November 11, 2019
  • Sarah Dunn
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  • News
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  • The Register team
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Yealands Wine Group appoints Tiffani Graydon as CEO

  • Who's Where
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  • The Register team
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New Zealand wine producer Yealands Wine Group has today announced the appointment of Tiffani Graydon as its new chief executive. Graydon has previously worked at Yealands in a GM sales and marketing capacity.

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