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The Warehouse moves into discount big-brand retail with Red Rack

  • News
  • October 10, 2018
  • The Register team
The Warehouse moves into discount big-brand retail with Red Rack

Most Kiwi shoppers associate The Warehouse with its own-brand labels like Garage and Active Intent, but that’s going to change with the launch of its new off-price initiative for branded imports, Red Rack. 

Red Rack has now launched in 47 Red Sheds nationwide, offering big-name street, sports, surf and fashion at prices 20-60 percent lower than current New Zealand market prices. The selection will cover men’s, women’s, kids’ and footwear categories.

Among the brands included are: Nike, Adidas, Puma, Superdry, Fenty by Rihanna, Ben Sherman, Billabong and Paul Frank.

Nick Grayston, chief executive of The Warehouse Group says: “Some Kiwis may already be familiar with off-price retailing with the likes of TK Maxx, Ross Dress for Less and Nordstrom Rack in the US and similar outlets in the UK. Our mantra is to bring Kiwis low prices, every day and to make the desirable affordable. That’s what Red Rack will do.

“One of the best things about Red Rack is seeing the reaction of customers when they find that cool pair of shoes or t-shirt at an amazing price. We can provide a ‘treasure hunt’ experience because stock is replenished weekly and new shipments arrive constantly.” 

The concept was trialled over a test period across seven stores, resulting in “significantly” greater sales over The Warehouse’s traditional branded import offering.

“There’s definitely an appetite out there for big brand labels at prices way below other department stores,” said Grayston.

Grayston says off-price retailing is growing internationally, with the market expected to grow globally to $33 billion USD by 2021, and around two-thirds of shoppers in the US shopping for clothes at off-price retailers. He says The Warehouse is also expecting other benefits from Red Rack, with foot traffic and cross-brand private label product sales expected to increase as a result of the innovation.

Red Rack is currently available in the following stores:
 

Auckland Airport, Albany, Belfast, Bell Block, Botany Downs, Eastgate, Fraser Cove, Gisborne, Greymouth, Hamilton, Hastings, Hillcrest, Hornby, Invercargill, Lincoln Rd, Lower Hutt, Lyall Bay, Masterton, Manukau, Napier, Nelson, New Plymouth, Northlands, Pakuranga, Palmerston North, Paraparaumu, Petone, Porirua, Pukekohe, Queenstown, Rangiora, Riccarton, Rolleston, Rotorua, Royal Oak, Silverdale, South Dunedin, Sylvia Park, Takanini, Tauranga Crossing, Te Rapa, Timaru, Waipapa, Wanganui, Westcity, Westgate, and Whangarei.

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Posting to Facebook directly gets greater engagement

  • Opinion
  • October 17, 2018
  • Hayden Glass
Posting to Facebook directly gets greater engagement

Secondhand bookshop The Open Book in Ponsonby is in the process of being restored to commercial success by a group of new co-owners who all happen to be economists.We're sharing some vintage stories from its journey so far. In this article, Hayden Glass shares some helpful insights from The Open Book's engagement with Facebook.

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Why Red Rack's off-price retail is a timely move for The Warehouse

  • News
  • October 17, 2018
  • Jai Breitnauer
Why Red Rack's off-price retail is a timely move for The Warehouse

In September 2017, JP Morgan analysts noted off-price retailing would reach USD $18 bn to $19 bn of incremental sales by 2021. More recent figures have put that at more like USD $33 bn – so it was a great time for The Warehouse to launch Red Rack, NZ’s first, large-scale, off-price retail offering last week. With up to 60 percent off brands like Billabong, Nike and Paul Frank, The Warehouse are expecting good consumer support across the 47 participating stores nationwide.

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Could New Zealand retail be Trump-ed by tariffs?

  • News
  • October 15, 2018
  • Jai Breitnauer
Could New Zealand retail be Trump-ed by tariffs?

There’s been a funny meme going around recently about time zones. It says something like, “In Sydney it’s 8am, in London it’s 10pm, and in the USA it’s 1942.” Of course, this relates directly to the Brett Kavanaugh scandal. But to be honest, it could apply to a whole pile of policies introduced under the Trump administration, particularly the revival of trade tariffs.

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