Close
 

Opportunity flops: Is fast fashion ruining the op-shop?

  • News
  • October 29, 2018
  • Jai Breitnauer
Opportunity flops: Is fast fashion ruining the op-shop?

My favourite Saturday pursuit from the age of nine was to take what measly pocket money, bike into town, and waste it on something pointless. From magazines to milkshakes to dangly earrings that would turn my lobes green, it was a guilty pleasure. Then, aged about 14, I entered an op-shop for the first time and realised I need never waste a cent again. There stood a treasure trove before me of all-you-can-eat affordable fashion.

Over the years, the incredible offering by the op shops seems to have become smaller. You could blame Ebay and Trade Me – now when gran pops off it’s more likely her family will sell her Formica table set than donate it. You could blame the likes of NastyGal, trawling the cheaper charity stores for vintage steals to sell on at an inflated price. But the effect of fast fashion shouldn’t be overlooked.

A Business Insider report from February this year says that poor quality fast fashion pieces are filling up the racks, and that isn’t enticing to the consumer who can get cheap clothes in better condition straight from the high street.

Elaine Moore from St John’s Pukekohe shop says that about a quarter of clothing donations are rejected. 

“We are a high-volume store and that generally means donations coming in constantly from the time we open the doors throughout the day,” she says. “We have a number of team members who concentrate just on processing incoming clothing, sorting… clothing predominantly arrives in large black sacks so you can't always see the condition when its dropped off.”

Moore, who says she has had a ‘lifetime love’ of op shops, was drafted in by St John to open the store in 2014. She admits things have changed, even in that short time. 

“The volume rejected probably has increased somewhat, but I think that is more to do with the fact that people have to pay to throw out their rubbish now, rather than the quality of the actual clothing,” she says, noting that the cheaper price of clothes also makes it more likely that people will donate them.

“It is true that fast fashion is giving customers more choice at a low price point but I don't believe it is having a significant effect on the op shop space. As long as communities continue to support op shops by donating quality clothing, customers will always come to seek out a bargain and something that is different.”

Moore says that if people ‘know their labels and fabrics’, they will be able to hunt out a bargain regardless.

“[There] is a definite shift by many to consciously move away from being a throw-away society,” says Moore. “Its increasingly the younger generation frequenting op shops and they are the very ones most likely to be attracted to fast fashion.”

Many would argue if anything the popularity of op shops is thriving, with influencers like Alex van Os who is also a Red Cross Australia Ambassador, creating an entire brand from thrift shop fashion. In China, clothing swaps have seen a monumental rise in popularity this past year. It seems that the real danger of fast fashion for op shops is the rise in the volume of donations to be processed and the pressure that puts on volunteers. 

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Readings present revised plan for Courtenay Central

  • Property
  • May 16, 2019
  • Radio New Zealand
Readings present revised plan for Courtenay Central

The company that owns Courtenay Central in Wellington says it has big plans for redeveloping the complex - which is closed due to earthquake risks.

Read more
 
 

How to tell if you're a born retailer

  • Opinion
  • May 16, 2019
  • David Farrell
How to tell if you're a born retailer

Retail is a profession, but true retailers are born not made, says Dave Farrell.

Read more
 
 

Sustainable soap wrapper among major winners at Pride In Print Awards

  • Opinion
  • May 15, 2019
  • Sue Archibald
 Sustainable soap wrapper among major winners at Pride In Print Awards

A sustainable, heat sealed soap wrapper that is claimed to saving tonnes of PET plastic film, petrochemical wax and glue from landfill each year, has won a major award in the Pride In Print industry awards. Sue Archibald, Pride in Print Awards manager, shares more.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Inside Little Yellow Bird’s equity crowdfunding campaign

  • News
  • May 15, 2019
  • Sarah Dunn
Inside Little Yellow Bird’s equity crowdfunding campaign

Wellington social enterprise Little Yellow Bird is seeking to scale its ethical apparel operation to the next level with an equity crowdfunding campaign.

Read more
 
 

Auckland design agency wins gold for retail packaging

  • News
  • May 14, 2019
  • Courtney Devereux
Auckland design agency wins gold for retail packaging

As a benchmark for impeccably designed packaging of consumer products, The Dieline Awards this year saw creative agency Onfire walk away with recognition for fantastic design for their retail products. We spoke with Matt Grantham, creative director at Onfire Design, about the importance of a strong visual brand in the retail product sector.

Read more
 

BYO containers policy live from June 1 at Foodstuffs stores

  • News
  • May 14, 2019
  • Sarah Dunn
BYO containers policy live from June 1 at Foodstuffs stores

Customers at Foodstuffs supermarkets’ instore butchery, seafood counter, delicatessen and bakery will be able to have food packed into their own clean, leak-proof containers from June 1.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}