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‘China’s Apple’ retailer Xiaomi is opening its first Mi store in New Zealand

  • News
  • October 19, 2018
  • Sarah Dunn
‘China’s Apple’ retailer Xiaomi is opening its first Mi store in New Zealand

Xiaomi’s Mi store will open in early November, and will represent the Chinese smartphone maker’s first official presence in the Kiwi market.

Xiaomi will launch its first Mi store at Auckland’s Sylvia Park, along with a New Zealand website. It will also appoint PB Tech as an authorised retail partner. The company says some products have been parallel imported into New Zealand over the last couple of years, but weren’t officially supported.

“With the official NZ launch, Kiwi consumers will now have access to a much broader range of Mi products all of which have been certified for use in NZ and come with the peace of mind of local support and warranty,” it says.

The Chinese company has successfully made the transition from a domestic supplier into a global company – in the first quarter of 2018, less than half of its shipments were domestic. Now the fourth-largest smartphone player behind Huawei, it’s focusing its retail expansion on India and Southeast Asia.

New Zealand spokesperson for the brand Eric Chang says a strong value proposition for consumers is behind the company’s rapid growth and says the arrival of the brand here will see significantly lower prices on a range of smart devices.

He says sales of Mi smartphones grew by 88 percent last year.

“Mi’s stellar performance in recent years is driven from a unique business model which can see some products are sold at cost or below, and subsidised with content offers and accessories as part of the wider Mi ecosystem. This means they can leverage scale to take advantage of reduced prices for key components and sell hardware with specifications comparable to high end devices at a fraction of the cost.

“What this will mean for Kiwi consumers is the ability to purchase a Mi mobile phone like the Redmi Note 5 which has similar specifications to a $1400 competing model on the market already - but selling for around 70 percent less,” he says.

As well as smartphones, Xiaomi’s flagship products include electric scooters, robotic vacuum cleaners, wearable tech, home automation, appliance and lifestyle products such as sunglasses, razors and other homewares.

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Good things to those who wait: Ikea announces Auckland flagship

  • News
  • January 11, 2019
  • Courtney Devereux
Good things to those who wait: Ikea announces Auckland flagship

In an official launch of Ikea New Zealand today, hopeful consumers were taunted yet again as location, price points, and opening dates were kept under wraps.

Read more
 
 

Household spending slows

  • Opinion
  • January 10, 2019
  • Paul Clark
Household spending slows

Household spending has cooled and despite signs of a recent improvement is likely to continue to slow in the future.

Read more
 
 

Retail year book 2018: Part six

  • In Association with Retail Leaders Forum
  • January 7, 2019
Retail year book 2018: Part six

Congratulations! You made it through another year in retail and our team has reflected on the year that’s been to create this yearbook. In part one we see the biggest industry trend for 2018 and the most hyped arrival.

Read more
 

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Retail year book 2018: Part five

  • In Association with Retail Leaders Forum
  • January 4, 2019
Retail year book 2018: Part five

Congratulations! You made it through another year in retail and our team has reflected on the year that’s been to create this yearbook. In part five we see the most impressive campaign and the best mascot.

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