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Cashflow is king: How to keep your inventory moving

  • News
  • October 10, 2018
  • Sarah Dunn
Cashflow is king: How to keep your inventory moving

Every retailer has to walk a tightrope of investment. On the one hand, investing in stock ties up valuable funds which could be used to grow your business – but on the other, for most retailers there’s no sale without stock. We asked Cin7 founder Danny Ing how retailers can structure their inventory to maximise cashflow.

First of all, Danny Ing says, retailers should be moving from a “forecast mentality” where they’re looking to identify coming trends to a “replenishment mentality”. Trend cycles are increasingly unpredictable, he says, as are external factors like the weather.

“Forecast is almost impossible, or at least really hard,” he says.

Unpredictable weather cycles can have devastating effects on retailers who’ve invested in weather-dependent stock, such as heavy winter coats or rainwear. They’ve been implicated in disappointing financial results for several apparel retailers recently, with Hallenstein Glasson, H&M and Forever New all citing unusual weather in 2016 reports.

Instead of relying on volatile external signals, Ing recommends retailers structure their inventory management systems to be more agile so they can move with the times. This means:

  • Shorten the supply chain.
  • Reduce lead times.
  • Offer fewer variations of each product so you’re carrying less overall.

Ing says as part of this restructure, retailers should also assess the products they’re offering. Some products which are expensive and slow to sell – or, like a heavy winter coat, may in addition only sell under a certain set of external circumstances that are outside the retailer’s control - might be able to be replaced with a similar, faster-selling alternative. 

“There will be a series of product lines that are just too risky,” Ing says.

Retailers should try to think like Zara and prioritise flexibility over a simple cost focus, Ing says. SMEs can build big-business-style flexibility into their supply chain by contracting out services like third-party logistics (3PL) and using dropshipping arrangements with suppliers.

“If you’re not making [your product], maybe it’s better to have a dropshipping arrangement with a supplier.”

Finally, Ing suggests retailers consider engineering their stores to fulfil online orders. This is an approach that Australian apparel retailer Cue has successfully integrated into its New Zealand stores from June this year, along with click and collect, ‘store to door’ and ‘endless aisles’.

“We’ve essentially nine times the inventory of any existing store from online,” Cue’s chief information officer Shane Lenton told The Registerin July. “Having that store footprint is a great advantage for us over a pureplay in terms of speed to delivery.”

Head office oversees Cue’s fulfilment using a reminder system that works off 10-minute intervals, which ensures store compliance is high. If one item in the order can’t be filled, the store marks it as ‘can’t fill’ so head office can reassign it to a new store.

“The customer is oblivious to this, it all happens in the background,” Lenton said.

Ing says the new generation of customers is “really, really efficient” and will shop with the most flexible, agile retailer that’s personalised to their needs.

“The consumers have already figured it out but the businesses are slow to catch up,” he says.

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Eat my Lunch opens its first physical store

  • News
  • July 23, 2019
  • Courtney Devereux
Eat my Lunch opens its first physical store

The popular buy one give one model of Eat My Lunch has officially opened its first retail store in Auckland’s downtown Britomart. The store maintains its charity initiative, supplying a Kiwi kid lunch with every $14 spent.

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InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

  • News
  • July 18, 2019
  • The Register team
InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

Grace Stratton, the 20-year-old founder of specialty ecommerce site All Is For All, has been named one of 50 global Badass Women by US glossy magazine InStyle. The list includes international celebrities like Mindy Kaling and businesspeople like Stitch Fix chief executive Katrina Lake.

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Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

  • Opinion
  • July 18, 2019
  • Elly Strang
Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

Idealog editor Elly Strang recently spoke at the Magazine Publishers Association conference about the importance of wellbeing in the workplace, and the key takeaways from Wellness Month. She shares why it shouldn't be thought of as a luxury nice-to-have, like yoga classes, as research is showing it impacts on your bottom line, as well as some tips on how to create change in the workplace.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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How HomeAR is incorporating AR into architecture design

  • technology
  • July 18, 2019
  • Courtney Devereux
How HomeAR is incorporating AR into architecture design

Many people struggle to envision plans from simple 2D renders and floor plans, as without a designer's eye, filling in blanks from imagination isn’t the most reliable method when it comes to something as important as building a brand-new home or store. Reactar has launched an augmented reality-based platform, HomeAR, to counteract this, which allows users to see and engage with homes in a virtual way, making the very personal process more reliable.

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Simon West is the new chief executive of Torpedo7

  • Who's Where
  • July 18, 2019
Simon West is the new chief executive of Torpedo7

Simon West, who has 20 years' experience leading companies like Ezibuy, has been appointed the chief executive of The Warehouse Group's outdoor retailer Torpedo7.

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Bay of Plenty D2C Saltysea opens its first store

  • Design
  • July 17, 2019
  • Sarah Dunn
Bay of Plenty D2C Saltysea opens its first store

Stephanie Saxton has been selling cheeky swimsuits and ethical activewear online out of Bay of Plenty's Athenree since 2018. She's now opened Saltysea's first bricks and mortar store, the Salty Collective.

Read more
 
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