Two minutes with: Deanna Yang

  • News
  • September 18, 2018
  • Courtney Devereux
Two minutes with: Deanna Yang

Moustache always has new, unique, things coming out of the woodwork, how do you balance creativity with a need for sustainability in business?

In store we do things that we want to do, we don’t make anything that isn’t fun for us. But that can mean sometimes we may make things that just won’t work on a mass scale. That why we do a lot of specials and a lot of quirky things, because a lot of the time its probably not sustainable to make all the time. But we can give up being creative and having that wacky stuff, so that’s where the balance comes in. Yes, we can have wacky stuff but not all the time, sometimes we have to pull back the child within ourselves and do things that are sustainable.

But business and creativity can come hand in hand. You can’t just think about business, and then you can always just be doing crazy things. So, for us it’s about finding a way to do both.

Moustache has a strong presence on social media and recently won the Hottest Social Media Presence Award in NZ Retail’s Hotlist. How do you make sure you keep things interesting through those channels?

I think the main thing for us is to always be authentic and genuine. Nowadays there is a lot of tricks on how to instantly ‘grow’ your following. For me, I’ve just made it a channel to showcase what I love, and what makes me happy – and that is what it’s about. For us, we do have quite a strong following, but its been slow and steady, and all we do is be our crazy wacky selves and put it on the internet. I think we’re lucky that people love to be part of that crazy journey with us.

Our posts have really high engagement levels, and we get people contacting us, encouraging us to keep making that content because they can be inspired by it or can have fun with it. I think what we’re trying to create is more of a community and I think that resonates with people.

For you, where does that innovation stem from? How does personal creativity mix in with outside influences?

We only do one product. We only bake cookies. I am so passionate about cookies, and its something I’ve wanted to do since I was eight years old. I think for me its about spreading that joy in a creative way. Instead of just doing one regular cookie, how can we incorporate cookies and happiness into other things? Between protein cookies, edible cookie dough, cookie candles, for us it’s about being creative and seeing how we can bring those cookies into different forms to the world.

I have been the sole owner of the business for the past six years, but the team is everything. All the ideas we’ll often come up with them together, and they’ll be the ones who will execute and do a lot of the product testing, so our team treat it like its their own business, and their own baby. They take a lot of pride in what they create within the business. Team Mo means everything to me.

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UPDATED: Sephora beauty bus to tour New Zealand ahead of store launch

  • News
  • June 24, 2019
  • Emily Bell
UPDATED: Sephora beauty bus to tour New Zealand ahead of store launch

If you hadn’t already heard, global beauty giant Sephora is coming to Auckland this July. Founded in France by Dominique Mandonnaud in 1970 and owned by luxury goods group LVMH Moët Hennessy Louis Vuitto, Sephora has since become a leading beauty pioneer, community and trailblazer in the industry, to say the least.

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Pottery Barn hits the New Zealand market through Ballantynes

  • News
  • June 21, 2019
  • Sarah Dunn
Pottery Barn hits the New Zealand market through Ballantynes

Heritage Canterbury department store Ballantynes is introducing the US brands Pottery Barn, Pottery Barn Kids and West Elm to the Kiwi market through a New Zealand exclusive partnership with Williams-Sonoma.

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Global recognition for instore innovation

  • Design
  • June 20, 2019
  • Courtney Devereux
Global recognition for instore innovation

The Global Innovation Awards (GIA) program was created by the IHA and International Home + Housewares Show to foster innovation and excellence in home and housewares retailing throughout the world. This year saw 30 national winners from 29 countries. The competition is structured on a two-tier level, evaluating national and global retailers across the following metrics: Overall mission statement, vision and strategy, store design and layout, visual merchandising, displays and window displays, marketing, advertising and promotions, customer service and staff training, innovation.

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Consumer confidence falls again, but still optimistic

  • News
  • June 20, 2019
  • Radio New Zealand
Consumer confidence falls again, but still optimistic

Consumers remain downbeat about the future of the economy, but are more upbeat about their own financial situations.

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