Two minutes with: Deanna Yang

  • News
  • September 18, 2018
  • Courtney Devereux
Two minutes with: Deanna Yang

Moustache always has new, unique, things coming out of the woodwork, how do you balance creativity with a need for sustainability in business?

In store we do things that we want to do, we don’t make anything that isn’t fun for us. But that can mean sometimes we may make things that just won’t work on a mass scale. That why we do a lot of specials and a lot of quirky things, because a lot of the time its probably not sustainable to make all the time. But we can give up being creative and having that wacky stuff, so that’s where the balance comes in. Yes, we can have wacky stuff but not all the time, sometimes we have to pull back the child within ourselves and do things that are sustainable.

But business and creativity can come hand in hand. You can’t just think about business, and then you can always just be doing crazy things. So, for us it’s about finding a way to do both.

Moustache has a strong presence on social media and recently won the Hottest Social Media Presence Award in NZ Retail’s Hotlist. How do you make sure you keep things interesting through those channels?

I think the main thing for us is to always be authentic and genuine. Nowadays there is a lot of tricks on how to instantly ‘grow’ your following. For me, I’ve just made it a channel to showcase what I love, and what makes me happy – and that is what it’s about. For us, we do have quite a strong following, but its been slow and steady, and all we do is be our crazy wacky selves and put it on the internet. I think we’re lucky that people love to be part of that crazy journey with us.

Our posts have really high engagement levels, and we get people contacting us, encouraging us to keep making that content because they can be inspired by it or can have fun with it. I think what we’re trying to create is more of a community and I think that resonates with people.

For you, where does that innovation stem from? How does personal creativity mix in with outside influences?

We only do one product. We only bake cookies. I am so passionate about cookies, and its something I’ve wanted to do since I was eight years old. I think for me its about spreading that joy in a creative way. Instead of just doing one regular cookie, how can we incorporate cookies and happiness into other things? Between protein cookies, edible cookie dough, cookie candles, for us it’s about being creative and seeing how we can bring those cookies into different forms to the world.

I have been the sole owner of the business for the past six years, but the team is everything. All the ideas we’ll often come up with them together, and they’ll be the ones who will execute and do a lot of the product testing, so our team treat it like its their own business, and their own baby. They take a lot of pride in what they create within the business. Team Mo means everything to me.

​ ​

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Kiwi Property makes $138m net profit for the year

  • News
  • May 21, 2019
  • Radio New Zealand
Kiwi Property makes $138m net profit for the year

Kiwi Property has reported a strong full year underlying profit, as it continues to reinvest in its Auckland retail and office properties.

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Thankyou’s latest campaign combines scent and charity work

  • News
  • May 21, 2019
  • StopPress Team
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Australian charity product organisation Thankyou has launched its latest Kiwi campaign, combining that fact that 100 percent of its profit goes towards helping end global poverty with its use of perfume-grade botanical oils in its products.

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  • Design
  • May 21, 2019
  • Idealog
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Most people would be in agreement that bugs, planters and room dividers don’t have much in common, but Matt Genefaas and Dan Craig would beg to differ. The two juggle running an edible insect company, Crawlers, as well as a homeware company, Made of Tomorrow. Genefaas has a chat about what the new furniture range, Space Between, was inspired by, as well as how him and Craig spend their days in slashie roles moving between pushing dried insects to the world, as well as polished mirrors and space dividers.

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  • Opinion
  • May 21, 2019
  • Jennifer Young
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Vodafone NZ sold to private investors for $3.4b

  • News
  • May 21, 2019
  • Radio New Zealand
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  • Property
  • May 16, 2019
  • Radio New Zealand
Readings present revised plan for Courtenay Central

The company that owns Courtenay Central in Wellington says it has big plans for redeveloping the complex - which is closed due to earthquake risks.

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