Close
 

Get online with The Register and Shopify

  • News
  • September 11, 2018
  • The Register team
Get online with The Register and Shopify

The message has been coming through loud and clear for at least the last five years: if you’re a retailer then you need to have an online presence. However, many SME retailers are still stuck in bricks and mortar.

This article contains affiliate links, which means The Register may earn a commission if a reader clicks through and purchases an item or a service. This commission will result in no extra cost to the reader, and does not influence our independent journalism in any way.

According to Nielsen’s latest report, two thirds of Kiwis shopped online in the last year – this figure is expected to hit 83 percent by 2026. As well as shopping, consumers are increasingly using the internet to do pre-purchase research, with three in five New Zealanders using their smartphone or tablet in store before buying.

New research from NZ Post indicates that New Zealanders spent $3.6 billion online in 2017, which was 8.1 per cent of the equivalent total New Zealand retail spend.

With local retailers’ online revenues increasing faster than bricks and mortar sales, getting online has never been more attractive.

However, it turns out that a sizeable number of SME retailers are falling behind the ecommerce boom. MYOB’s 2016 Business Monitor survey reported that just 42 percent of rural SME businesses had an online presence.

The retailers in this group are really missing out, as the NZ Post research indicated regional shoppers spent more online than any other customer. Each shelled out more than $2500 with online retailers in 2017.

Shopify is one of the many software-as-a-service (SaaS) platforms set up to smooth the process of getting online for SME retailers. It was first started 12 years ago in Canada as a store selling snowboard equipment, and has been built into a cloud-based, multi-channel ecommerce platform hosting over 600,000 active stores worldwide.

Retailers can use Shopify’s simple software to design, set up and manage their stores across multiple sales channels, including web, mobile, social media and more. Pricing starts at just $44 per month.

If you’d like a chance to take Shopify for a test-drive, sign up here for a free 14-day trial.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Coca-Cola reveals how much plastic it uses

  • News
  • March 19, 2019
  • Radio New Zealand
Coca-Cola reveals how much plastic it uses

For the first time, Coca-Cola has revealed it used three million tonnes of plastic packaging in one year.

Read more
 
 

Profits for The Warehouse on the rise after restructure

  • News
  • March 19, 2019
  • Radio New Zealand
Profits for The Warehouse on the rise after restructure

The Warehouse has made a solid first half profit as it continues to restructure and invest in digital services.

Read more
 
 
Sponsored content

Gareth & Co: Don't stop the music

As retail evolves, customer experience has become a key focus. Retail NZ talks to Gareth Chitty, owner of Gareth & Co Hair Salon about how ...

 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Gun retail will change after the Christchurch shooting

  • Opinion
  • March 18, 2019
  • Sarah Dunn
Gun retail will change after the Christchurch shooting

In the wake of an appalling attack, public sentiment around guns sales has changed. NZ Retail and The Register editor and associate publisher Sarah Dunn considers how gun retailers can work with the community in this new environment.

Read more
 
 
Sponsored content

Protect against porch pirates: The Courier Box

Necessity is the mother of innovation, and this is certainly the case for The Courier Box designer and developer Joanna Steel.

 

How did that happen: Customisable Products

  • News
  • March 14, 2019
  • Courtney Devereux
How did that happen: Customisable Products

According to the Forbes 2018 trend report consumers are increasingly searching for personalization of products, services, and experiences. From wallets, phone cases, apparel, pet accessories, plates, bedding, and even number plates, if it can be purchased, it can be monogrammed, personalized, and used as a display of our individualism.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}