A Day in the Life: The Social Club's Georgia McGillivray

  • News
  • September 13, 2018
  • Idealog
A Day in the Life: The Social Club's Georgia McGillivray

Georgia McGillivray is the co-founder and CEO of The Social Club, New Zealand's largest influencer marketing platform. Here's how she gets through the day, how she organises her time and how she handles the madness of business.

What time do you wake up?

I wake up whenever I’m ready to get up, it differs every day. I never set alarms unless I have an early morning flight.

What’s the ideal way to start your day?

I walk every morning for 45-60 minutes around the water. The best mornings are when I catch the sun rising over Rangitoto.

Do you have any morning rituals?

Morning walks are my main ritual. I often speak to my family down south on the phone while I’m walking. I try to put off eating breakfast for as long as possible, which usually results in a smoothie in the car on the way to the office.

How soon do you begin doing work-related things, i.e. checking phone or emails?

My phone goes off do not disturb at 7am and I check any new notifications that have come through, and clear my emails. I often have calls scheduled in on my morning walks, so it’s straight into it!

What’s your media consumption or interaction like from the morning onwards – do you listen to podcasts, radio, watch videos, read books and magazines, visit new sites?

If I don’t have any calls, I will listen to podcasts or music on my walks and in the car on the way to work. My favourite podcasts at the moment are Ace the Gram co-founded by one of our influencers Tash Meys and StartUp by Gimlet Media.

What kind of work do you do?

My role is CEO at The Social Club, which I co-founded in 2015. We are experts in creating powerful results-driven influencer campaigns, and helping consumers fall in love with brands.

What responsibility does that involve in a typical day? What takes up most of your time?

Every day is different and can include everything from working on client pitches and campaign strategy, working with our growing team of superstars, HR, finance, reporting, business strategy and every other hat that a CEO wears in a day.

Who do you see/talk to?

I spend majority of my time meeting with our team, our clients (brand, agencies or influencers), our investors, mentors and management team.

Where do your best ideas come from?

Usually when I am away, or out of the office surfing, sailing, swimming or walking I get the most clarity and am able to come up with the best ideas. I’m really lucky to have such a strong support network to run ideas by and go back and forth with.

What are the most important tools or programmes you use for your work?

Slack is the tool we use the most to communicate with our team and clients. We have an awesome CRM and project management tools too. We also have our own internal technology platform that helps eliminate a lot of inefficiencies and pain points such as brand to influencer matching, briefing and contracts, negotiating rates, campaign management, content approval and reporting.

How do you juggle all your responsibilities?

I take each day as it comes and prioritise the must do’s every day. We have an awesome team who help share the responsibilities too.

What kind of breaks do you take throughout the day?

It depends on the day. Often we will have back to backs with no breaks. When I can I try to schedule in breaks or limit the amount of meetings per day.

What’s the most enjoyable part of your day?

Seeing awesome results coming through for our clients.

What about the least enjoyable?

Having to bring my A-game when I’m not on my best form.

Do you procrastinate? Is it good or bad?

To be honest, I don’t really have time to procrastinate. My to-do list is always so long that I have to get stuck in.

Do you measure your accomplishments or productivity? If so, how?

I review my time to check that I’m spend enough time working on important things that will move the needle and prioritise my time based on that.

Is there anything you think is unique about your day?

I eat A LOT of snacks. I’m 100 percent addicted to apples. Unfortunately I can’t have caffeine which is a blessing and a curse, so I often replace it with sugar in the afternoon. My bag is always filled with “emergency snacks”.

What’s your interaction with friends and family throughout the day? Can you be both a successful entrepreneur and a good mother/partner/friend?

I try to balance my time and but sometimes it can be tough. I’m a big fan of mini breaks to spend quality time offline. I’m lucky to have so many supportive people around me who understand and will call me out if I’m spending too much time online.

Do you get stressed? If so, how do you manage it? Do you practice any mindfulness or meditation?

I have become a lot better at managing stress over the last few years and have my own ways of practicing mindfulness, mostly on the ocean.

What do you do once you get home? Can you switch off?

I try to cook dinner or get outside in the summer and then I’ll usually jump back online. I complete a lot of work in the evenings.

What time do you go to sleep?

My phone goes on do not disturb at 9pm and I go to sleep once I’m tired enough to get to sleep!

This story originally appeared on Idealog. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Macpac has created an online megastore

  • Technology
  • September 13, 2019
  • The Register
Macpac has created an online megastore

New Zealand outdoor equipment retailer Macpac found its website wasn’t keeping up with its $10 million plus international expansion, so it’s invested in a new site which introduces new content, accessibility and a frictionless experience.

Read more

Pak'nSave wins August's Ad Impact Award

  • News
  • September 12, 2019
  • StopPress Team
Pak'nSave wins August's Ad Impact Award

August was an amazing month for advertising and choosing a winner of the Colmar Brunton Ad Impact Award was a difficult task. This month, the honour goes to PAK’nSAVE with their latest advertisement ‘Saveyest Country’, which uses their classic stick man to show how New Zealanders are saving, not just at PAK’nSAVE.

Read more

Spark’s new concept store at Westfield Newmarket

  • Design
  • September 12, 2019
  • Sarah Dunn
Spark’s new concept store at Westfield Newmarket

When Westfield Newmarket opened, telecommunications company Spark took the opportunity to launch a new concept store which prioritised innovative technology and an immersive retail experience.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Trust the process: Is there still a place for liquor licensing trusts?

Liquor licensing trusts are a unique corner of the retail market, but is the model still relevant in our fast-changing business environment? Sarah Dunn weighs ...

Sponsored content

Recruitment with a fresh frame of mind

Frame Retail is the recruitment agency with an eye for fashion retail.


Kathmandu becomes Australia and New Zealand’s largest B Corp business

  • News
  • September 11, 2019
  • The Register
Kathmandu becomes Australia and New Zealand’s largest B Corp business

Listed outdoor goods retailer Kathmandu has secured B Corp accreditation, making it the largest business of its kind to have done so in Australia and New Zealand.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit