Close
 

The Retail Hotlist: Uber Eats pulled off the 'Hottest ecommerce launch'

  • News
  • August 8, 2018
  • Caitlin Salter
The Retail Hotlist: Uber Eats pulled off the 'Hottest ecommerce launch'
Nominees: Zara, Kmart, Freedom Furniture, Society NZ, Ines, Bambi Boutique, Plate Up, Catch of the Day, Uber Eats.

People’s choice
Freedom Furniture

Judges’ choice
Uber Eats

Arguably one of the most popular launches of 2017, the Uber Eats mobile app gained mass approval almost instantly. With consumers using it heavily within the first day of its launch, Uber Eats’ launch was an almost instant way of life, providing consumers with a much-desired convenience of never having to leave the house for food again.

The app has a strong grip on the Auckland, Wellington and Christchurch regions already, and the company launched in Tauranga and Dunedin in May. Uber Eats now boasts 400,000 users in New Zealand, and 5000 drivers.

App giant Uber Eats operates in more than 200 cities around the world, launching in each city by embracing the best cuisines available. The same approach was taken when the company launched in Auckland just over a year ago and delivering local favourites such as Madam Woo and Best Ugly Bagels resonated with users immediately.

Uber Eats spokeswoman Nicky Preston says New Zealanders have taken to Uber Eats like ducks to water.

“Part of what makes the Uber Eats platform so exciting in New Zealand is the sheer variety of different foods available. We’re a multicultural nation and this really shines through in the range of cuisines. Whether you’re looking for Indian, Thai, Middle Eastern, Latin American, Mexican or Japanese, you can get it.”

With the recent launches in Tauranga and Dunedin, Uber Eats now operates in six New Zealand cities: Auckland, Wellington, Christchurch and Hamilton. The company boasts partnerships with more than 700 New Zealand eateries. When entering new markets, Uber Eats utilises local influencers to ramp up activity on the app. Its parent ridesharing app, Uber is also launching in Dunedin and Queenstown in June.

After rapid growth over such a short period of time in New Zealand, Preston says Uber Eats is now focused on improving the user experience in the current markets, rather than expand to new locations.

She says one of the biggest benefits of Uber Eats expanding so quickly in New Zealand is the opportunities for people to get a flexible income source as a driver - many of whom are already working for the ridesharing app.

“We have a fantastic network of delivery-partners across the country, from Uber driver-partners who also deliver food, to bicycle couriers who tell us that Uber Eats allows them to earn money while exercising.”

Uber Eats drivers are not employed by the participating restaurants or Uber. The customer pays a $5.99 to $7.99 service fee and Uber Eats charges a standard commission rate of 35 percent.

The average delivery time is generally 30 minutes, shorter than some restaurants make patrons wait for food, and Uber Eats customers don’t even have to leave the house.

“We hope to complement traditional restaurant experiences, as Uber Eats provides a new way for customers to access a wide variety of quality food at any time of the day. Restaurant partners often tell us that Uber Eats gives their customers additional ways to access the food they love, whether they are entertaining or enjoying a solo meal at home.”

Judges’ comments from Sarah Dunn: Like Uber before it, Uber Eats has swiftly and seemingly effortlessly changed a huge number of Kiwi consumers’ behaviour. Dozens of businesses have risen up to serve it, grown rapidly off the back of demand for it, and in some cases struggled in competition against it. There’s been no bigger new influence on the market this year.

A special mention goes out to Kmart for the sheer social media frenzy generated by its ecommerce launch – it turns out accessing Kmart online is a real boon for busy mums, people based in the regions, and other shoppers unable to regularly get into its stores.

This story originally appeared in NZ Retail magazine issue 756 June/July 2018

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Military-style semi-automatics ban announced

  • News
  • March 21, 2019
  • The Register team
Military-style semi-automatics ban announced

As of 3pm on March 21, a wide range of semi-automatic weapons have been reclassified under section 74A(c) of the Arms Act as requiring an E endorsement on a firearms license. This means they can no longer be sold to those with A-category gun licenses, and their purchase now requires police approval.

Read more
 
 

Retailers gather for insights at NZ Retail and The Register's breakfast

  • News
  • March 21, 2019
  • The Register
Retailers gather for insights at NZ Retail and The Register's breakfast

NZ Retail and The Register’s sales and marketing breakfast saw dozens of Kiwi retailers come together to network, sharing tips and tricks and absorbing expert advice.

Read more
 
 

Who stole Christmas?

  • News
  • March 21, 2019
  • Kelly Withers
Who stole Christmas?

Results are starting to trickle in from Christmas 2018/2019, and for many retailers, they're a little disappointing. Paydar chief executive and co-founder Kelly Withers explores the data.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Chinese businesspeople raise millions for Christchurch victims

  • News
  • March 21, 2019
  • Radio New Zealand
Chinese businesspeople raise millions for Christchurch victims

A group of visiting Chinese businesspeople have raised $2.35 million for victims of the Christchurch mass shooting.

Read more
 
 
News

The Retail NZ Awards: What does it take to be a winning retailer?

Take this time to shine with the upcoming Retail NZ awards, a chance to show the retail industry what makes your business stand out. No ...

 

Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

  • News
  • March 20, 2019
  • Sarah Dunn
Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

In the wake of the attack on Christchurch’s Muslim community on March 15, strong calls for changes to New Zealand’s gun last have been made. Trade Me was the first retailer to act, halting the sale of all semi-automatic weapons on its platform, and it has now been joined by Hunting & Fishing New Zealand.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}