Close
 

The Retail Hotlist: Trade Me scoops 'Hottest ecommerce experience'

  • News
  • August 7, 2018
  • Caitlin Salter
The Retail Hotlist: Trade Me scoops 'Hottest ecommerce experience'
Nominees: Hallenstein Glasson Group, Trade Me, Citta Design, Adult Toy Megastore, Countdown, The Warehouse, The Sleep Store, Superette, Onceit, Good as Gold, Canine Collective, Endemic World, Mighty Ape, Grab One.

Judges’ choice
Trade Me

People’s choice
Adult Toy Megastore

Auction site Trade Me is one of New Zealand’s oldest ecommerce retailers, and it’s put a lot of effort into making its site as seamless and consumer-friendly as possible. Separate categories for all its listings make navigating the site easy, while search functions and the ability to refine searches using filters simplifies life for shoppers.

Low fees, and Trade Me’s recent push for more free delivery, means even after purchase the odds are in the buyers’ favour. The site offers buyer protection as well as Afterpay, meaning purchases are easier and safer for customers who may be spending larger amounts.


There’s no doubt about it, Trade Me is one of the most recognisable brands in New Zealand. With many years of successfully selling second-hand goods behind it, Trade Me is constantly expanding and developing to cover more areas of the Kiwi lifestyle, from houses and cars to dating and jobs.

Head of B2C Marketplace at Trade Me, Rick Davies, says it has always been the company’s aspiration to be the go-to ecommerce platform for New Zealanders. The website has been the backbone of New Zealand online trading since before most of us had moved the majority of our lives online.

“It’s always hard to see what’s coming next in terms of consumer expectations and behaviours. We saw that growth early on and we’ve always tried to ensure we’re there meeting those needs along the way. We’ve had to adapt in terms of how people use us and meet changing needs and expectations that never stop.”

Small changes like new payment options and courier capabilities all add up to improve customer experience. Trade Me launched Afterpay capabilities last year, allowing online buyers to purchase a product and receive it immediately, then pay for it in four fortnightly interest-free instalments. The new way to pay has been particularly popular with young users.

“We’re always looking to make customer experience better and we’ll continue that journey as long as we’re in existence.”

Part of what makes Trade Me so ingrained in the Kiwi psyche is how it interacts with its users, both on the platform itself or on its social media channels. Trade Me celebrates quirky postings and then supports members when they suddenly get 10,000 views an hour on a boosted listing.

Trade Me uses social media to celebrate the real life stories that come from people interacting with the platform. In February this year, Trade Me hosted the wedding of a couple who had used Trade Me for many milestones throughout their lives, including buying their house, getting jobs and even buying their engagement ring.

“A lot of New Zealanders have now grown up with Trade Me and it’s there throughout all sorts of life stages. We feel very fortunate to remain one of New Zealand’s most loved brands, but we’ll never slow down or stop trying to provide more value to New Zealanders online.”


Judges’ comments from Scott Fisher: We cannot go past Trade Me for the hottest ecommerce experience.  A mainstay for consumers and retailers alike Trade Me is a well-established platform that continues to dominate.  Fine tuning and adjusting keeps it ahead of the pack.  A special mention to Adult Toy Megastore, they know their market and match the retail experience to suit.

This story originally appeared in NZ Retail magazine issue 756 June/July 2018

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
News

Human nature: How treating pets as people is driving a retail boom

Demographic changes have shifted the way New Zealanders treat their companion animals. Kiwi shoppers increasingly want to treat their fur babies to a human-like level ...

 
 
News

Here comes the girl gang: Paris Georgia to open New Zealand Fashion Week 2019

Many players in the fashion industry are currently engaged in rewiring their processes to match changing customer expectations around speed and access, but Paris Georgia ...

 
 

Mergers: Making it work

  • News
  • August 17, 2019
  • Jai Breitnauer
Mergers: Making it work

We took an in-depth look at recent retail mergers. Jai Breitnauer compiled all the advice from the feature into this handy guide on how to get one right.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Mergers: What about the staff?

  • News
  • August 16, 2019
  • Jai Breitnauer
Mergers: What about the staff?

As part of a recent look at retail mergers, Jai Breitnauer considers their effect on staff.

Read more
 
 

Walk Ethical: The new way to commit to providing a better workplace

  • Sponsored content
  • August 15, 2019
  • Sponsored content
Walk Ethical: The new way to commit to providing a better workplace

Colmar Brunton recently reported that over 90 percent of Kiwi consumers would stop buying goods and services from businesses found to be unethical. Walk Ethical is the new accreditation available for business to show they’re dedicated to ethical standards in the workplace.

Read more
 
News

Are you on The Retail Hotlist 2019?

Join us in celebrating the vitality and innovation of New Zealand’s retail sector by voting for The Retail Hotlist. The NZ Retail team and Gem, ...

 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}