Investment pieces for the adventurous heart was an ethos of the newly launched Sir Edmund Hillary clothing range. Once which was debuted at New Zealand Fashion Week by Sir Hilary’s own family.
Grandsons George and Alexander Hillary, the faces of the new Edmund Hillary range showed off the capsule dedicated to their grandfather and his life’s work.
From left: George Hilary, Lily Hilary and Alex Hilary.
Edmund Hillary Brands Ltd CEO Mike Hall-Taylor, who co-founded the brand alongside Peter Hilary (Sir Edmund’s son), says it was very exciting to see the range revealed after so many years in development.
“The debut collection aims to capture the essence of Sir Edmund Hilary, with our focus on limited edition, premium quality fashion garments inspired by the 1953 expedition of Mt Everest. These are investment pieces, created for the adventurous at heart, and will appeal to those who value quality, heritage and the socially responsible nature of the brand.”
Thirty looks were shown at this evening’s show – including replicas of jackets and knitwear worn by Sir Edmund Hilary and Tenzing Norgay in 1953, with new fabric and design features that make them ideal urbanwear, while also functional outdoors.
The items themselves are not made for the activity but are created to help the legacy of Sir Hilary, according to Peter Hilary.
Like the 1953 expedition, the collection is a collaboration between New Zealand, Great Britain and Nepal – with the highest quality fabrics ethically sourced from around the world, and manufactured mainly in Europe, the UK and New Zealand.
The garments – each produced in small quantities - are available online at edmundhillary.com from today.