Close
 

Grater Good’s Flip Grater is opening a vegan butchery

  • News
  • August 9, 2018
  • Jonathan Cotton
Grater Good’s Flip Grater is opening a vegan butchery

It’s all part of challenging the status quo.

“There has been some backlash for the use of the word 'butchery' for a vegan project,” she says. “Meat and plant eaters alike take issue with that, but I'm hoping to reclaim the word.”

The musician, record label owner, parent and vegan food aficionado has a penchant for doing things her own way. Dissatisfied by the limited options available to younger people, a year ago she started Yumbo, a subscription-based healthy lunchbox service catering to schools and workplaces around Christchurch.

“Through Yumbo I’d been making vegan chorizo and it started getting super popular so I figured why not make a few other 'meat-like' products for people who are keen to eat less meat and looking for options,” she says of her decision to launch a vegan deli.

“There's a real groundswell of interest in plant-based proteins at the moment - it's really exciting after 22 years of veganism to see a genuine shift in people's ideas around plant-based eating and sustainability.”

They were German pork butchers who immigrated to the UK. Even my father - who is now a vegan vegetable farmer - was a meat inspector here in Christchurch when I was growing up. I feel like, in a way, I'm honouring that family history...whilst also atoning for it!

While the specifics are still under wraps, the plan is simple. Flip and her (non-vegan) husband Youssef Iskrane, are starting up a Christchurch-based vegan deli/butchery (and webstore, also forthcoming) called Grater Goods. The plan is to make and import vegan ‘meats’ and ‘cheeses’, creating Christchurch’s very own one-stop shop for vegan deli items.

A passion for food runs in the family. In fact, Flip’s grandfather, great-grandfather and great-great-grandfather ran a butchery in England called Grater and Sons.

“They were German pork butchers who immigrated to the UK. Even my father - who is now a vegan vegetable farmer - was a meat inspector here in Christchurch when I was growing up. I feel like, in a way, I'm honouring that family history...whilst also atoning for it!”

“I've always been into food,” she says. “Throughout my music career, I've loved cooking and eating around the world while on tour.”

“My first cookbook was called The Cookbook Tour and was a collection of vegetarian recipes I collected while on tour around New Zealand, combined with a kind of tour diary. A few years later I released The Cookbook Tour Europe. Food is actually why I've toured some countries! I have toured Italy and Portugal more often than makes sense from a career point of view...I just needed more of the food and wine.”

Flip's philosophy on veganism is a simple one, focused less on deprivation and more on encouraging reflection about the everyday actions we take and how those can fit best with our own personal ethics. She’s also raising her two and a half-year-old daughter a vegan, something that doesn't sit well with every corner of society.  

“Oh, you mean like the Newstalk ZB caller who recently called me an irresponsible parent?” she asks.

“You know, we live in a time and place where eating a lot of meat and dairy is the norm so it is unusual to forego those things, but at some point in the future I think we’ll be shocked to reflect on the amount of industrial animal farming that once existed.”

“And I'm not surprised some people have concerns - there is a lot of misinformation out there about plant-based eating. The meat and dairy industries have had the protein market cornered for a long time now so they're understandably feeling pretty threatened. It's a real shame for New Zealand's economy - and waterways - that New Zealand meat and dairy seem reluctant to adapt to the increasingly conscious consumer.”

Good points, all, but just how easy is it to promote veganism to a potentially fussy two-year-old?

“Every kid I know loves pasta,” she says. “I just make sure it's nutritious, so I'll make a vegan mac 'n' cheese for example and hide a ton of veggies in the sauce, or make quinoa pasta and cover it in a kale and cashew cream sauce. A kid thinks they're just eating colourful, creamy pasta dishes while they're getting loads of goodness.”

If it sounds almost too easy, it belies some of Flip’s bigger ideas about just what is achievable in taking a more conscious approach to food production and the vegan lifestyle in general.

“The big picture is to cause less damage to the planet we're all currently living on and treat the animals here a lot better than we are.”

“The means to that is creating delicious, viable, sustainable alternatives for meat-lovers. Enjoyment of food is so important - food and drink bring us together and can transcend cultures, language barriers, politics...good food is everything. I want to show people that eating plants doesn't always look like eating a bowl of salad - we can have our vegan cake and eat it too.”

This story originally appeared on Idealog.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

The Retail Hotlist: Blackbird Goods is 'Best provincial retailer'

  • News
  • August 15, 2018
  • Sarah Dunn
The Retail Hotlist: Blackbird Goods is 'Best provincial retailer'

Back in June, we celebrated retail's best and brightest with NZ Retail and The Register's first-ever awards: The Retail Hotlist. We've been sharing the stories behind the winners for a couple of months now. Read on for the last installment in the series: Blackbirds Goods of Napier, who won 'Best provincial retailer.'

Read more
 
 

Cocavo expands 4,000 stores further into the US

  • News
  • August 14, 2018
  • Courtney Devereux
Cocavo expands 4,000 stores further into the US

Whangarei founded company Cocavo has recently extended into over 4,000 Walmart stores in the US. We spoke to CEO of Cocavo, Chris Nathan, about what it takes to roll out the humble New Zealand product further into international markets.

Read more
 
 

The Retail Hotlist: 'Retail visionary' goes to GoodFor's James Denton

  • News
  • August 14, 2018
  • Sarah Dunn
The Retail Hotlist: 'Retail visionary' goes to GoodFor's James Denton

We've been sharing the stories behind each winner of our awards programme, The Retail Hotlist. We're nearly at the end of the list - but first, read how James Denton from packageless grocery start-up GoodFor was named 'Retail visionary'.

Read more
 
topics
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
How to open a store
Sarah Dunn considers what it would take to ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Menulog introduces people's choice to online restaurant awards

  • News
  • August 13, 2018
Menulog introduces people's choice to online restaurant awards

Technology has aimed to add convenience to all parts of life, food delivery included. As our nation's love for dining out and ordering in has meant food delivery providers have had to keep up with increasing demand. Menulog, for example, has included a new people’s choice vote in its winter Restaurant Awards.

Read more
 
 

The Retail Hotlist: Cecilia Robinson is 'Most influential in retail'

  • News
  • August 13, 2018
  • Sarah Dunn
The Retail Hotlist: Cecilia Robinson is 'Most influential in retail'

The Retail Hotlist is The Register and NZ Retail's awards programme. Following the launch in June, we're now sharing the stories behind our winners. This time, Cecilia Robinson, winner of 'Most influential in retail', talks My Food Bag, future predictions and management.

Read more
 

Vote and win: Vote for our cover in the People’s Choice awards

  • News
  • August 10, 2018
  • The Register team
Vote and win: Vote for our cover in the People’s Choice awards

The NZ Retail and The Register team is excited to announce that we’re one of 12 finalists to win the Magshop People’s Choice Awards for the best magazine cover of 2018. We need your help to get to the finish line, but your support won’t go unrewarded: there’s a prize pool for voters totalling more than $3,300.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}