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The Clearance Shed turns into Crackerjack

  • News
  • August 2, 2018
  • Sarah Dunn
The Clearance Shed turns into Crackerjack

A couple of years after a major rebrand, bargain retailer The Clearance Shed has further tweaked its branding with a name change. It will be known as Crackerjack from Saturday 4th August onwards.

The Clearance Shed is a North Island-based 11-store bargain shopping chain established in 2009. It changed hands in 2015, and underwent a rebrand in 2016 that introduced “quirkiness” in the form of a mascot, a pointer hunting dog named Hunter.

“Many businesses now are missing character, and we’re trying to bring a bit of quirkiness to the business that we can use to tell a story in years to come,” chief executive Craig Faulkner then said.

Faulkner assures us Hunter will remain in situ, along with the black and yellow branding and tagline.

He says the name change reflects the business model’s evolution, explaining it’s part of a strategic plan to offer new product ranges.

“Our customer research told us that while they clearly understood we offered great value, the word ‘clearance’ has a quality perception which was limiting our future growth,” Faulkner says. “Over the last three years our stores have evolved to become less of a traditional clearance model to planned category buying, so the time is right to remove Clearance from our name.  Crackerjack is a good fit for us as is a unique name we can own, and describes what we do - the team hunt the globe for crackerjack deals.  We are passionate about sourcing even better value products for our price-savvy customers.”

The name change will be rolled out this week accompanied by in-store celebrations over the weekend.

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Amazon tax to take effect from October 2019

  • News
  • October 19, 2018
  • The Register team
Amazon tax to take effect from October 2019

The Government has confirmed its proposed changes to GST on goods purchased online from overseas will come into effect in a year’s time.

Read more
 
 

‘China’s Apple’ retailer Xiaomi is opening its first Mi store in New Zealand

  • News
  • October 19, 2018
  • Sarah Dunn
‘China’s Apple’ retailer Xiaomi is opening its first Mi store in New Zealand

Xiaomi’s Mi store will open in early November, and will represent the Chinese smartphone maker’s first official presence in the Kiwi market.

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Remembering the first wave of designer rental

  • Opinion
  • October 18, 2018
  • Jai Breitnauer
Remembering the first wave of designer rental

Designer clothing rental isn’t new, says journalist Jai Breitnauer, so why is it so big right now?

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Lessons from the UK retail downturn

  • News
  • October 18, 2018
  • Jai Breitnauer
Lessons from the UK retail downturn

An incredible downturn has impacted British retailers in 2018. We take a look at three major lessons we can learn here.

Read more
 
 

American giant Sears has filed for bankruptcy

  • News
  • October 17, 2018
  • Jai Breitnauer
American giant Sears has filed for bankruptcy

News of Sears’ demise has shocked global retail markets, with the company filing for bankruptcy after it failed to pay a USD$132m debt due on Monday. Parent company Sears Holdings (SHLD) also owns the US Kmart brand. Once America’s largest employer, it’s failed to turn a profit since 2010 and have burrowed itself into debt.

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The vegan fast food revolution

  • News
  • October 17, 2018
  • Jai Breitnauer
The vegan fast food revolution

We all know veganism is on the up, but the massive explosion in mainstream fast food outlets catering to plant-based customers marks a major shift in attitudes

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