Close
 

Shotgun Supplements sells to NZ Muscle

  • News
  • July 3, 2018
  • Sarah Dunn
Shotgun Supplements sells to NZ Muscle

Supplement retailer Shotgun Supplements has been sold by its owner The Warehouse Group to NZ Muscle Supplements. NZ Muscle has assumed all the business assets of Shotgun Supplements, including its ecommerce store, from today.

Shotgun Supplements was administered as part of The Warehouse Group’s Torpedo7 Group businesses, which also include 1-day.co.nz and No.1 Fitness.

“We are selling Shotgun Supplements as it no longer fits with our core brand proposition and we want to focus on the expansion of the T7 business,” says Tim Edwards, chief executive officer of Noel Leeming and Torpedo7 Group. 

“Torpedo7 will continue to sell nutrition products that align with our outdoor customer base and which have a good fit with the growing the Topedo7 business, which opens eight new stores this year.”

“We are delighted that the business is going to such a well-established New Zealand brand as NZ Muscle. We are confident they will provide great ongoing service to our customers.”

In the latest available annual report referring to Shotgun Supplements, that for 2016, The Warehouse Group says its strategy regarding Shotgun Supplements was to work on turning around trading performance through a more aligned customer offering, growing its customer base and improving the cost of doing business.

Torpedo7 Group grew 6.1 percent over the 2017 financial year, reporting an operating profit of $2.7 million. This represented a decline of 20.9 percent from $3.4 million in FY16.

The Warehouse Group has not disclosed the sale price of Shotgun Supplements.
 

Dion Roosenbrand, founder and director of NZ Muscle, says Shotgun Supplements customers will notice no change in their service.

 The terms of the sale provide for a week’s overlap of customer service from the existing call centre to ensure a seamless transition of the business.

Shotgun Supplements’ home brands, including Snow White and Shotgun Supplements, will be sold on NZ Muscle’s website, and gift vouchers will be honoured through NZ Muscle.

“Acquiring Shotgun Supplements is an exciting move for NZ Muscle,” says Roosenbrand. “The purchase gives NZ Muscle a significant increase in market share and will allow us to focus on further expanding the business into other avenues in the future.”

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
News

Part five: NZ Retail celebrates its 70th anniversary

NZ Retail started life on February 20, 1948 as The Retailer of N.Z. As it is today, it was the official publication of the NZ ...

 
 

Harness business confidence with the NZ Retail and Latitude Financial Service breakfast event

  • In Association with Latitude Financial Services
  • February 21, 2019
Harness business confidence with the NZ Retail and Latitude Financial Service breakfast event

Increasing sale size is a constant thought on the minds of all retailers, unanswered questions can lead to uncertainty and lack of confidence in your selling. NZ Retail magazine and the Register alongside Latitude Financial Services have all your retail marketing questions answered in a not-to-be-missed breakfast event, covering sales, to creative strategy and increasing basket size.

Read more
 
 

Diversity and inclusion in action: Why Spark gets behind the Pride community

  • Opinion
  • February 21, 2019
  • Sarah Williams
Diversity and inclusion in action: Why Spark gets behind the Pride community

One of Aotearoa's biggest companies, Spark, is a firm supporter of the LGBTQI+ community through its annual Pride advertising campaigns, its partnership with charity OUTline, and its diversity and inclusion values within the company. Head of brand at Spark New Zealand Sarah Williams explains why the company chose to champion this social issue, how these campaigns attract both the loudest praise and the greatest vilification from New Zealanders, and why that it makes it the most important cause the company champions.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Is your website ready for voice search in 2019?

  • Opinion
  • February 21, 2019
  • Amanda Gross
Is your website ready for voice search in 2019?

Looking for answers online has never been so... audible. With the rise of smart speakers and booming popularity of virtual assistants, online searches are increasingly spoken aloud. It’s a trend that’s changing the nature of search – and redefining Search Engine Optimisation (SEO). Digital marketing agency krunch.co's managing editor Amanda Gross answers your burning questions about what’s happening in the world of voice search, and provide answers about how your business and website needs to adapt in our increasingly vocal world.

Read more
 
 

Ecoware gets new general manager, Grant Robinson

  • Who's Where
  • February 20, 2019
  • Courtney Devereux
Ecoware gets new general manager, Grant Robinson

Grant Robinson has made a big change from his position in a senior management role at Westpac, moving now to take the helm as general manager for fast-growing SME, Ecoware.

Read more
 
News

Part four: NZ Retail celebrates its 70th anniversary

NZ Retail started life on February 20, 1948 as The Retailer of N.Z. As it is today, it was the official publication of the NZ ...

 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}