Mercedes-Benz has announced its featured designer for the opening of New Zealand Fashion Week. Turet Knuefermann has been chosen as a designer who reflects Mercedes-Benz’ dedication to high quality craftmanship.
The appointment will see Knuefermann open New Zealand Fashion Week in the coveted role, in which Mercedes-Benz has partnered for the last four years.
Since launching 13 years ago, Knuefermann has become a deeply respected member of the New Zealand fashion industry. With the designer saying the opportunity to kick off fashion week will be “particularly special.”
“I am humbled and honoured to partner with Mercedes-Benz. I have always respected the brand’s commitment to fashion, and admire the opportunities it provides New Zealand designers to celebrate and share their passion and creativity with the world,” she said.
Last year the role was taken up by Zambesi, now Knuefermann will open on August 27 in partnership with the luxury car brand.
The German-born, New Zealand raised designer describes her New Zealand Fashion Week collection as “glamorous and aspirational but easy, fun and playful”, which she hopes will help women feel “empowered, confident and comfortable”.
Ben Giffin, General Manager Mercedes-Benz Cars New Zealand, said the two pair well for shared values surrounding elegant aesthetics, quality craftmanship and high-quality materials.
“Turet has an innate ability to get to the core of what her customers desire, producing garments that stand the test of time. Much like Mercedes-Benz, Turet takes great pride in creating modern designs, and setting trends that remain relevant for years to come.”
The ‘Mercedes-Benz Presents’ accolade is a global initiative which recognises and celebrates designers who are dedicated to the use of high quality materials, innovative design and unique style.
Knuefermann joins the list of previous global recipients including Carolina Herrera, Derek Lam, Camilla and Marc and Dion Lee; previous New Zealand recipients include Dame Trelise Cooper, Kate Sylvester, Harman Grubiša and Zambesi.