Close
 

Opening designer announced for New Zealand Fashion Week

  • Design
  • July 12, 2018
Opening designer announced for New Zealand Fashion Week

Mercedes-Benz has announced its featured designer for the opening of New Zealand Fashion Week. Turet Knuefermann has been chosen as a designer who reflects Mercedes-Benz’ dedication to high quality craftmanship.

The appointment will see Knuefermann open New Zealand Fashion Week in the coveted role, in which Mercedes-Benz has partnered for the last four years.

Since launching 13 years ago, Knuefermann has become a deeply respected member of the New Zealand fashion industry. With the designer saying the opportunity to kick off fashion week will be “particularly special.”

“I am humbled and honoured to partner with Mercedes-Benz. I have always respected the brand’s commitment to fashion, and admire the opportunities it provides New Zealand designers to celebrate and share their passion and creativity with the world,” she said. 

Last year the role was taken up by Zambesi, now Knuefermann will open on August 27 in partnership with the luxury car brand.

The German-born, New Zealand raised designer describes her New Zealand Fashion Week collection as “glamorous and aspirational but easy, fun and playful”, which she hopes will help women feel “empowered, confident and comfortable”.  

Ben Giffin, General Manager Mercedes-Benz Cars New Zealand, said the two pair well for shared values surrounding elegant aesthetics, quality craftmanship and high-quality materials.

 “Turet has an innate ability to get to the core of what her customers desire, producing garments that stand the test of time. Much like Mercedes-Benz, Turet takes great pride in creating modern designs, and setting trends that remain relevant for years to come.”

The ‘Mercedes-Benz Presents’ accolade is a global initiative which recognises and celebrates designers who are dedicated to the use of high quality materials, innovative design and unique style.

Knuefermann joins the list of previous global recipients including Carolina Herrera, Derek Lam, Camilla and Marc and Dion Lee; previous New Zealand recipients include Dame Trelise Cooper, Kate Sylvester, Harman Grubiša and Zambesi. 

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
News

How to rename a store

There’s a lot of power in naming. Names can be anything from an expression of ownership to a predictor of future outcomes, encapsulating the essence ...

 
 
Sponsored content

Building your audio brand

Brand awareness in retail is more often than not solely reliant on visuals. Yet within our changing media landscape, those without an audio brand are ...

 
 

Changing faces of women in advertising

  • Opinion
  • September 20, 2018
  • Georgia Middleton
Changing faces of women in advertising

It’s 2018. That’s 125 years since women in New Zealand have been recognised as equals in the eyes of democracy. But what’s the story of equality in advertising? It doesn’t take much research to find articles about the changing faces of women in advertising – and yes, things are changing. But the casual sexism, the call-outs and the cover-ups have sparked a different kind of debate. Is misogynistic advertising a thing of the past, or do seeds of it still exist? To answer that, I’ve looked at different portrayals of women to see how things were then…and now.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

What does it mean to be a social enterprise in 2018?

  • News
  • September 20, 2018
  • Louise Aitken
What does it mean to be a social enterprise in 2018?

Over the past month, there has been a lot of discussion in the media regarding social enterprises. CEO of the Ākina Foundation Louise Aitken clarifies the responsibilities of being a social enterprise, and what is ahead in the future for businesses operating in this sector.

Read more
 
 
Sponsored content

Cut through compliance red tape with ComplyHub

Anahera runs a successful gift and souvenir shop, Ana’s Place, which is based in Dunedin. The tourism boom means her business is scaling fast, and ...

 

Three Aussies and three Kiwis travel by train to a conference

  • Opinion
  • September 18, 2018
  • Juanita Neville-Te Rito
Three Aussies and three Kiwis travel by train to a conference

New Zealanders and Australians are often confused by those without much experience in our part of the world, but as Retail X founder Juanita Neville-Te Rito explains, there's plenty of regional differences between how we like to do business.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}