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Thankyou wants customers to fly its logo from a crane

  • News
  • June 18, 2018
  • Sarah Dunn
Thankyou wants customers to fly its logo from a crane

Australian social enterprise company Thankyou is newly launched in New Zealand with a strong narrative of charitable giving and a range of affordably-priced personal care products. But first, it wants customers to literally go above and beyond to promote it.

Thankyou’s personal care products were launched on Friday and are available at Foodstuffs’ New World, Pak’n Save and Four Square outlets. The Thankyou baby range will follow within a few months, and the rest of the 34-product-strong range is listed as ‘coming soon’.

Instead of committing funds to a traditional marketing campaign, Thankyou has instead mobilized its social media following to boost its sales in supermarkets over the next 13 weeks by purchasing its products; promoting the products; and gifting Thankyou products to a minimum of two people.

Other promotional activities Thankyou suggests include:

  • Create a song or skit about Thankyou and post on social media.
  • Fly a ‘Thankyou’ banner from a helicopter, crane or significant building in your closest capital city.
  • Get Thankyou into your local café and supermarket.
  • Put on your own Thankyou launch party.
  • Take Thankyou viral on social media.
  • Make Thankyou bumper stickers and hand them out to all your friends.
  • Add Thankyou to your email signature.
  • Find a way to share Thankyou with the All Blacks and get them on board.
  • Get iconic New Zealand businesses like Air NZ to promote Thankyou on their social channels.
  • Get your university café and stores on board.
  • Take a shelfie (a selfie at the supermarket shelf) with Thankyou products and share online.

Its website also offers a letter template for shoppers to download and send to retailers who don’t yet stock the Thankyou range.

First Retail chief executive Chris Wilkinson says he hadn’t previously heard of Thankyou, but praised it as a great concept. He notes that New Zealand brands have been much quicker than their Australian counterparts at developing hybrid business models where commercial and social success is balanced, saying that this means Thankyou may have less traction in the Kiwi market than across the ditch.

Retail X founder and retail strategy director Juanita Neville-Te Rito says she, for one, will switch “practically all” of her own shopping to Thankyou products in their categories.

“The product performs, and I get to help change the world buy buying the product. They cracked the perfect value equation of right price, right performance and a genuine drive to change the world.”

Neville-Te Rito says Thankyou competes effectively against national best FMCG products in Australia, and says the brand will impact both supermarket private label competitors and national brands such as Colgate-Palmolive, Kimberly-Clark and Frucor.

“Who wouldn’t want to switch to a product that performs at a competitive price if you can helps support these global leaders of change?”

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Kathmandu appoints vice president of sales and marketing for North America

  • Who's Where
  • July 17, 2018
  • Sarah Dunn
Kathmandu appoints vice president of sales and marketing for North America

Kiwi outdoor gear retailer Kathmandu has appointed Bill Chandler to the newly-created position of vice president of sales and marketing, Kathmandu North America.

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Several designers announced for New Zealand Fashion Week

  • News
  • July 17, 2018
Several designers announced for New Zealand Fashion Week

Alongside the announcement of Turet Knuefermann opening for New Zealand Fashion Week, the week-long fashion exhibition includes several other big names of New Zealand designers, including first launches and classic returns.

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How businesses are celebrating Matariki

  • News
  • July 17, 2018
  • StopPress Team
How businesses are celebrating Matariki

The Maori New Year is increasing in cultural prominence each year, and some say it's only a matter of time before it becomes an official holiday. Here's how some Kiwi businesses market Matariki this year.

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Stolen Spirits co-founder Jamie Duff launches a new fitness nutrition brand

  • News
  • July 17, 2018
  • Caitlin Salter
Stolen Spirits co-founder Jamie Duff launches a new fitness nutrition brand

Stolen Spirits co-founder Jamie Duff has set up shop in the US alongside former Stolen creative director Kelvin Soh to found a venture studio in New York called New New. And now, the company has just debuted its most recent venture: Weekday Warriors, a direct-to-consumer nutrition company making premium fitness-related convenience products for busy people. Duff has a chat about the new project, as well as breaking into the US market.

Read more
 
 

Wellington raincoat-maker Okewa creates a sustainable new line

  • Design
  • July 16, 2018
  • Findlay Buchanan
Wellington raincoat-maker Okewa creates a sustainable new line

Wellington based fashion brand, Okewa, is set to unveil its new capsule of mens and womens coats made from 100 percent recycled post-consumer plastic bottles. The new range will be released next Thursday and will be available for pre-order on the Okewa website and via Kickstarter as part of Plastic-Free July. It presents a new direction for Okewa, who is moving down the sustainability route for its high-quality rainwear range. Founders and loving partners Nevada and Nick Leckie share insights into its new clothing line as well as musings of the brand's origins founded in the windiest city in the world.

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