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Thankyou wants customers to fly its logo from a crane

  • News
  • June 18, 2018
  • Sarah Dunn
Thankyou wants customers to fly its logo from a crane

Australian social enterprise company Thankyou is newly launched in New Zealand with a strong narrative of charitable giving and a range of affordably-priced personal care products. But first, it wants customers to literally go above and beyond to promote it.

Thankyou’s personal care products were launched on Friday and are available at Foodstuffs’ New World, Pak’n Save and Four Square outlets. The Thankyou baby range will follow within a few months, and the rest of the 34-product-strong range is listed as ‘coming soon’.

Instead of committing funds to a traditional marketing campaign, Thankyou has instead mobilized its social media following to boost its sales in supermarkets over the next 13 weeks by purchasing its products; promoting the products; and gifting Thankyou products to a minimum of two people.

Other promotional activities Thankyou suggests include:

  • Create a song or skit about Thankyou and post on social media.
  • Fly a ‘Thankyou’ banner from a helicopter, crane or significant building in your closest capital city.
  • Get Thankyou into your local café and supermarket.
  • Put on your own Thankyou launch party.
  • Take Thankyou viral on social media.
  • Make Thankyou bumper stickers and hand them out to all your friends.
  • Add Thankyou to your email signature.
  • Find a way to share Thankyou with the All Blacks and get them on board.
  • Get iconic New Zealand businesses like Air NZ to promote Thankyou on their social channels.
  • Get your university café and stores on board.
  • Take a shelfie (a selfie at the supermarket shelf) with Thankyou products and share online.

Its website also offers a letter template for shoppers to download and send to retailers who don’t yet stock the Thankyou range.

First Retail chief executive Chris Wilkinson says he hadn’t previously heard of Thankyou, but praised it as a great concept. He notes that New Zealand brands have been much quicker than their Australian counterparts at developing hybrid business models where commercial and social success is balanced, saying that this means Thankyou may have less traction in the Kiwi market than across the ditch.

Retail X founder and retail strategy director Juanita Neville-Te Rito says she, for one, will switch “practically all” of her own shopping to Thankyou products in their categories.

“The product performs, and I get to help change the world buy buying the product. They cracked the perfect value equation of right price, right performance and a genuine drive to change the world.”

Neville-Te Rito says Thankyou competes effectively against national best FMCG products in Australia, and says the brand will impact both supermarket private label competitors and national brands such as Colgate-Palmolive, Kimberly-Clark and Frucor.

“Who wouldn’t want to switch to a product that performs at a competitive price if you can helps support these global leaders of change?”

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Military-style semi-automatics ban announced

  • News
  • March 21, 2019
  • The Register team
Military-style semi-automatics ban announced

As of 3pm on March 21, a wide range of semi-automatic weapons have been reclassified under section 74A(c) of the Arms Act as requiring an E endorsement on a firearms license. This means they can no longer be sold to those with A-category gun licenses, and their purchase now requires police approval.

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Retailers gather for insights at NZ Retail and The Register's breakfast

  • News
  • March 21, 2019
  • The Register
Retailers gather for insights at NZ Retail and The Register's breakfast

NZ Retail and The Register’s sales and marketing breakfast saw dozens of Kiwi retailers come together to network, sharing tips and tricks and absorbing expert advice.

Read more
 
 

Who stole Christmas?

  • News
  • March 21, 2019
  • Kelly Withers
Who stole Christmas?

Results are starting to trickle in from Christmas 2018/2019, and for many retailers, they're a little disappointing. Paydar chief executive and co-founder Kelly Withers explores the data.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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  • Radio New Zealand
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Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

  • News
  • March 20, 2019
  • Sarah Dunn
Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

In the wake of the attack on Christchurch’s Muslim community on March 15, strong calls for changes to New Zealand’s gun last have been made. Trade Me was the first retailer to act, halting the sale of all semi-automatic weapons on its platform, and it has now been joined by Hunting & Fishing New Zealand.

Read more
 
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