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Australian social enterprise Thank You launches in New Zealand

  • News
  • June 15, 2018
  • Sarah Dunn
Australian social enterprise Thank You launches in New Zealand

Thankyou sells personal care products, bottled water, baby care and nappies, but it also sells a compelling narrative of social responsibility. It’s just launched in New Zealand and is set to shake up its competitors in mass-market FMCG.

Thankyou’s range of products launched today in New Zealand, and are available at Foodstuffs’ New World, Pak’n Save and Four Square outlets. So far, only part of its personal care range is launched, but its baby range will follow within a few months.

Thankyou was founded as a bottled water company in 2008 by Daniel and Justine Flynn and Jarryd Burns as teenagers. In Australia, Thankyou has over 50 products available in 5500 outlets. New Zealand is its first new market outside Australia.

The company is owned by the Thankyou Charitable Trust, which distributes 100 percent of the business’s profits to charity partners to fund sustainable development projects to help end global poverty. It has no private shareholders or investors. Its current global partners include World Vision, One Heart World-Wide, Care, Splash, Unicef and Oxfam, and it’s also been linked to faith-based groups like the Salvation Army and Samaritan’s Purse.

It cut ties with Samaritan’s Purse in 2013 after it was revealed the controversial evangelical Christian organisation had been using 78 percent of its budget on religion-oriented activities in developing countries, allocating only 11 percent to aid and disaster recovery. Thankyou had given up to 30 percent of its profits to Samaritan’s Purse since 2010.

Its website says it’ll announce New Zealand project partners in 12 months’ time.

Thankyou’s launch in New Zealand was partially funded by sales of its book, Chapter One. The crowdfunded book was sold with a ‘pay-what-you-want’ structure, reporting that two New Zealanders paid $5,000 each for a book. Over a million dollars was raised for the launch within a month.

The company is known for its practice of using social media to directly lobby stockists, mobilising its Facebook followers to post on 7-Eleven Australia’s page to secure its first retailer in 2011. Thankyou repeated the tactic with Coles and Woolworths two years later with an online petition, even getting two fans to buzz Coles’ and Woolworths’ head offices with helicopters.

Thankyou is currently encouraging Kiwi shoppers to “take meaningful action” to boost its sales during its first 13 weeks in New Zealand. It’s gifted newsletter subscribers with a key on a necklace inscribed with the word ‘dream’, which, Daniel Flynn says, is a call to action:

“We’re asking you to dream for Thankyou. This is a little reminder, can you dream big about what you can do to raise awareness over these next 13 weeks and beyond in your school, in your workplace, online and in your platform, whatever influence you have, big or small.”

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Kathmandu appoints vice president of sales and marketing for North America

  • Who's Where
  • July 17, 2018
  • Sarah Dunn
Kathmandu appoints vice president of sales and marketing for North America

Kiwi outdoor gear retailer Kathmandu has appointed Bill Chandler to the newly-created position of vice president of sales and marketing, Kathmandu North America.

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Several designers announced for New Zealand Fashion Week

  • News
  • July 17, 2018
Several designers announced for New Zealand Fashion Week

Alongside the announcement of Turet Knuefermann opening for New Zealand Fashion Week, the week-long fashion exhibition includes several other big names of New Zealand designers, including first launches and classic returns.

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How businesses are celebrating Matariki

  • News
  • July 17, 2018
  • StopPress Team
How businesses are celebrating Matariki

The Maori New Year is increasing in cultural prominence each year, and some say it's only a matter of time before it becomes an official holiday. Here's how some Kiwi businesses market Matariki this year.

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Stolen Spirits co-founder Jamie Duff launches a new fitness nutrition brand

  • News
  • July 17, 2018
  • Caitlin Salter
Stolen Spirits co-founder Jamie Duff launches a new fitness nutrition brand

Stolen Spirits co-founder Jamie Duff has set up shop in the US alongside former Stolen creative director Kelvin Soh to found a venture studio in New York called New New. And now, the company has just debuted its most recent venture: Weekday Warriors, a direct-to-consumer nutrition company making premium fitness-related convenience products for busy people. Duff has a chat about the new project, as well as breaking into the US market.

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Wellington raincoat-maker Okewa creates a sustainable new line

  • Design
  • July 16, 2018
  • Findlay Buchanan
Wellington raincoat-maker Okewa creates a sustainable new line

Wellington based fashion brand, Okewa, is set to unveil its new capsule of mens and womens coats made from 100 percent recycled post-consumer plastic bottles. The new range will be released next Thursday and will be available for pre-order on the Okewa website and via Kickstarter as part of Plastic-Free July. It presents a new direction for Okewa, who is moving down the sustainability route for its high-quality rainwear range. Founders and loving partners Nevada and Nick Leckie share insights into its new clothing line as well as musings of the brand's origins founded in the windiest city in the world.

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