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TVNZ-NZ Marketing Awards 2018: Entries close Friday, see the new (and improved) categories

  • News
  • May 15, 2018
  • StopPress Team
TVNZ-NZ Marketing Awards 2018: Entries close Friday, see the new (and improved) categories

With just a few days to get your entry in for the 2018 TVNZ-NZ Marketing Awards, make sure you're up to date with the new sector, excellence and individual awards, including Best In-House Marketing and Long-Term Agency Partnership.

Check out all the sector awards, excellence awards and individual awards here and enter here. 

One of the major trends in the marketing industry is that clients are increasingly creating their own work through design studios or production units, creating new tech to improve the customer experience and hiring talent typically found inside agencies, such as creative directors, UX specialists, programmatic media experts or social media teams. With the rise of digital and social media, all brands are media brands these days, so we created a new award to reward the Best In-House Marketing. 

The judges are looking for the best example of marketing initiatives/projects that were created by in-house marketing or creative teams. This could include campaigns created by in-house creative or design teams, real-time/social media marketing, branded content campaigns or innovative digital products/brands such as websites, chatbots, or CX/customer service solutions. 

Agency-client collaborations are extremely important for marketing success, so we've created a new award to acknowledge that (and to acknowledge that long-term thinking doesn't just apply to brand building but also to trusted partners) with Long-Term Agency Partnership. This award recognises a long-term partnership between a brand and an agency over a sustained period of no less than three years. The award will go to the company and its agency that best demonstrates how their long-term partnership has improved business outcomes for the client and produced world-class marketing work and results. 

As NZ Marketing's Agency Issue stated recently, the industry is being disassembled and stitched back together again in a tapestry of specialist agencies and project partners. It takes a village to raise a brand these days, so we've extended the Partnership category and renamed it Best Collaboration. 

This award will be awarded jointly to the client and their partners who have best shown how their relationship has produced world-class marketing work and results.

Collaborations can be between:

•           Client and marketing technology company

•           Client and media brand/influencer

•           Co-branding initiative 

According to Jim Stengel, there's profitability in purpose. All the best brands have one, whether it's saving the planet, using media weight to campaign on a social issue and society forward or improving financial literacy. And, increasingly, a brand's corporate social responsibility strategy is being brought to life in its marketing. As such, we've tweaked the Best Corporate Responsibility Strategy Award and renamed it Best Purpose-Driven Marketing Strategy. The judges are looking for the entry that can best demonstrate how a company’s corporate social responsibility programme has been brought to life through its marketing activities. This can include a focus on sustainable growth, brands or campaigns built around a social or environmental issue, or any other purpose-driven marketing activity that has helped improve commercial performance, brand health and broader society.

Your staff are one of your greatest assets when it comes to marketing so we've changed the People/Culture Award to Best Internal Marketing Strategy.  The judges will be looking for the marketing teams that can demonstrate how the use of research, communications and technology has built employee motivation and got staff to buy into a marketing initiative/project or rebrand. (Open to companies who have implemented employee engagement, internal communications and/or change management programmes). 

Need some inspiration for your entry? Last year VTNZ won the Automotive Category. Read here about how the company flipped the switch on its negative public image to an outstanding lift in brand visibility and momentum. 

Entries close 5pm, May 18. Entering is a simple process and anyone can enter. So show us your thinking – and your results. 

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Military-style semi-automatics ban announced

  • News
  • March 21, 2019
  • The Register team
Military-style semi-automatics ban announced

As of 3pm on March 21, a wide range of semi-automatic weapons have been reclassified under section 74A(c) of the Arms Act as requiring an E endorsement on a firearms license. This means they can no longer be sold to those with A-category gun licenses, and their purchase now requires police approval.

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Retailers gather for insights at NZ Retail and The Register's breakfast

  • News
  • March 21, 2019
  • The Register
Retailers gather for insights at NZ Retail and The Register's breakfast

NZ Retail and The Register’s sales and marketing breakfast saw dozens of Kiwi retailers come together to network, sharing tips and tricks and absorbing expert advice.

Read more
 
 

Who stole Christmas?

  • News
  • March 21, 2019
  • Kelly Withers
Who stole Christmas?

Results are starting to trickle in from Christmas 2018/2019, and for many retailers, they're a little disappointing. Paydar chief executive and co-founder Kelly Withers explores the data.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Chinese businesspeople raise millions for Christchurch victims

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  • March 21, 2019
  • Radio New Zealand
Chinese businesspeople raise millions for Christchurch victims

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Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

  • News
  • March 20, 2019
  • Sarah Dunn
Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

In the wake of the attack on Christchurch’s Muslim community on March 15, strong calls for changes to New Zealand’s gun last have been made. Trade Me was the first retailer to act, halting the sale of all semi-automatic weapons on its platform, and it has now been joined by Hunting & Fishing New Zealand.

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