Close
 

#Trending: Shop to showroom

  • News
  • May 25, 2018
  • Sarah Pollok
#Trending: Shop to showroom

Imagine a shopping spree where you purchase the perfect pair of jeans (with the matching shoes and belt of course) but return home empty-handed. Instead, your chosen discounted items will be sent straight to your home free of charge. Five years ago, this may have seemed too good to be true but with the digitisation of shopping, this trend of ‘showrooming’ has become the norm for customers of all ages.

Showrooming converts conventional brick-and-mortar retail into a sleek, minimalist store that’s centered on customer experience. American companies are currently pioneering the shift, with retailers across everything from cosmetics to automobiles boasting lower overheads, more sales and loyal customer bases - proving that showrooms are not just beneficial for customers, but businesses too.

Showroom-style retailers offer only a small selection of stock on display, and ship product to shoppers directly from their warehouses rather than holding it in-store. For example, while traditional apparel stores can easily stock thousands of items in various sizes, colours, and styles, US menswear retailer Bonobos needs only enough space to display a selection of representative products for customers to examine. This approach to stock allows for smaller stores with cheaper utility bills and less need to move masses of inventory between shops and warehouses.
 

The first retailer benefit is space and as all retailers know, space is money. But reduced down to its bare essentials, what’s different about showroom stores isn’t just a lack of inventory, but the intentional focus on customer experience. With less stock, employees spend less time in the stock room trying to find that shirt in a larger size, tidying displays and checking the impatient line of people as fast as possible, and more on giving personal attention to the shoppers.

Shifting to selling exclusively through its own showroom-style dealerships has allowed Tesla to control the customer’s experience of its brand.

From giant cosmetic brands like Glossier to small accessories companies like Clearly Contacts, retail showrooming is a trend that has seen many businesses thrive but it’s by no means a one-size-fits-all approach. As efficient as it is, we all know that online shopping will never quite measure up to the instant gratification of a cheap deal.
 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
Sponsored Content

Wages: Don’t get caught sleeping in

The media reports of years of unpaid time for attending team meetings and opening or closing up stores in the retail sector highlights the action ...

 
 
Sponsored content

Batched Espresso: Premium products for the casual

Batched Espresso Martini is the latest product hitting liquor shelves. The pre-mixed cocktail goes far beyond traditional ready-to-drink beverages and introduces a new, premium way, ...

 
 
 
topics
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
How to open a store
Sarah Dunn considers what it would take to ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

First Aid Pod aims to give privacy to those in need

  • News
  • June 20, 2018
  • Elly Strang
First Aid Pod aims to give privacy to those in need

If you’ve ever been involved in an emergency in a public space, you’ll know that privacy is often desired for both the person under duress and the first aid responder trying to help. Three Dunedin retail workers had seen it happen all too often, so they’ve created the First Aid Pod – a pop-up tent that provides shelter and all the medical gear necessary to deal with such a situation.

Read more
 
 
 
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita@tangiblemedia.co.nz or call 022 639 3004

View Media Kit

}