Close
 

Rebel Sport encourages passion in sport and life with a new ad

  • News
  • April 13, 2018
  • StopPress Team
Rebel Sport encourages passion in sport and life with a new ad

Rebel Sport wants to inspire Kiwis to make the most of each and every day and to do that, it's chosen to showcase someone that lives and breathes that sentiment for its latest campaign – rugby player and firefighter Rebecca Wood.

Wood plays lock for Rugby World Champions, the Black Ferns, and also has a day job as a firefighter.


 

Ogilvy & Mather worked with Revolver on the 90-second ad ‘Rugby Fighter’, which starts with Wood training for rugby in cold, wet and foggy conditions.

She catches the ball and charges down the pitch, past a burning chair, and barrels through the door of a burning house while continuing to fend off the opposition. When she emerges from the house she is tackled by an opponent but doesn't give up the chase. Wood then comes across a little girl in a dressing gown beside a burning caravan. She picks the child up and continues to run down the field through a burning rugby goal post, appearing on the other side wearing her firefighter gear. The line then appears  ‘How many lives you live is up to you’.

For Wood, she says there is no such thing as spare time.

“As soon as I got home from work it would be training. And then even after training, I would come home and do the extras, because there would be something I wasn’t happy with. I didn’t want to miss any opportunity to improve my chances of getting into the team and to the World Cup. And at the end of the day if I didn’t make it then I knew I hadn’t let an opportunity slip to not try my hardest and get in."

Group managing director at Rebel Sport Rod Duke says the company has always been a brand that seeks to inspire New Zealanders to play sports with passion.

“Rebecca really sums up how far commitment, passion and dogged determination can take you, not just in sports, but in life too. Rebecca’s story felt like the perfect way to inspire Kiwis to get out there and go hard.”

Lisa Fedyszyn, Ogilvy Group creative director, says it loved the chance to bring Wood's story to life for Rebel Sport.

"When you're a kid you dream of being either a firefighter or a sports star. The fact she makes time to excel at both of these should be an inspiration to all New Zealanders. It's definitely left me with no excuses not to fit in a run after work."

Regan Grafton, executive creative director at Ogilvy, says she loves how impactful this commercial is, not only visually but also from the message it sends.

“Rebecca proves there’s always time for sport. You just need to make the commitment.”

The campaign is the evolution of Rebel Sport's 'What's my Why' campaign launched in 2016.

A previous ad told the story of Sophie Pascoe and the tragic accident that, as a small child, left her fighting for her life. Fueled by her ‘why’ Sophie defied the odds, becoming a World Champion Para-Swimmer, a Paralympian gold medalist and Commonwealth Games gold medalist. 



This story previously appeared on StopPress.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Military-style semi-automatics ban announced

  • News
  • March 21, 2019
  • The Register team
Military-style semi-automatics ban announced

As of 3pm on March 21, a wide range of semi-automatic weapons have been reclassified under section 74A(c) of the Arms Act as requiring an E endorsement on a firearms license. This means they can no longer be sold to those with A-category gun licenses, and their purchase now requires police approval.

Read more
 
 

Retailers gather for insights at NZ Retail and The Register's breakfast

  • News
  • March 21, 2019
  • The Register
Retailers gather for insights at NZ Retail and The Register's breakfast

NZ Retail and The Register’s sales and marketing breakfast saw dozens of Kiwi retailers come together to network, sharing tips and tricks and absorbing expert advice.

Read more
 
 

Who stole Christmas?

  • News
  • March 21, 2019
  • Kelly Withers
Who stole Christmas?

Results are starting to trickle in from Christmas 2018/2019, and for many retailers, they're a little disappointing. Paydar chief executive and co-founder Kelly Withers explores the data.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Chinese businesspeople raise millions for Christchurch victims

  • News
  • March 21, 2019
  • Radio New Zealand
Chinese businesspeople raise millions for Christchurch victims

A group of visiting Chinese businesspeople have raised $2.35 million for victims of the Christchurch mass shooting.

Read more
 
 
News

The Retail NZ Awards: What does it take to be a winning retailer?

Take this time to shine with the upcoming Retail NZ awards, a chance to show the retail industry what makes your business stand out. No ...

 

Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

  • News
  • March 20, 2019
  • Sarah Dunn
Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

In the wake of the attack on Christchurch’s Muslim community on March 15, strong calls for changes to New Zealand’s gun last have been made. Trade Me was the first retailer to act, halting the sale of all semi-automatic weapons on its platform, and it has now been joined by Hunting & Fishing New Zealand.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}