Close
 

No need to stop shopping: oOh!media and TVNZ team up to stream Commonwealth Games in malls

  • News
  • April 16, 2018
  • StopPress Team
No need to stop shopping: oOh!media and TVNZ team up to stream Commonwealth Games in malls

oOh!media is live streaming TVNZ’s Gold Coast 2018 Commonwealth Games coverage on its Excite panels in New Zealand shopping centres.
 

There are 15 panels located in 14 shopping malls allowing sports fans on the go to watch Kiwi athletes in action.

oOh!’s general manager of New Zealand, Adam McGregor, says the TVNZ Commonwealth Games campaign is an excellent use of oOh!’s Excite full motion and interactive digital network.

 “The team at oOh! worked closely with TVNZ to ensure a seamless live broadcast feed to 15 Excite panels. The clear benefit offered by Excite was the in-built ability to include sound in the broadcast.”

He says it chose to make use of the audio capabilities to generate atmosphere and engagement for people in high dwell-time environments.

TVNZ’s partnership with an outdoor media company fits its ambition to deliver extensive live and free to air coverage of a major sporting event in New Zealand history.

Marketing director of TVNZ Jonathan Symons says it plans to showcase every medal moment to Kiwis, whether they are watching on the couch or out and about.

Starcom Mediavest Group worked to bring TVNZ the media strategy that mirrors the way they distribute content and media planner/buyerSebastian van  Dyk says it fits consumers' needs to watch whenever and however they might choose, no matter what the device or the context.

“oOh!’s innovative technology has allowed us to add yet another touchpoint with the TVNZ viewer,” he added.

The 14 shopping centres live streaming TVNZ’s Commonwealth Games across oOh!’s interactive Excite panels include: Sylvia Park, Botany Town Centre, Northwest, Centre Place, Glenfield, Johnsonville, Lynnmall, North City, Northlands, The Palms, Plaza Palmerston North, Queensgate, Te Awa and Westcity.

This story originally appeared on StopPress.
​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
Sponsored content

eStar’s Top Tips when choosing your new ecommerce solution

Retailers are increasingly aware of the growing proportion of revenue contributed by their digital store. However, many often miss the influence the digital store has ...

 
 

It's coming home: I Love Ugly Fifa Football Cup inspired collection

  • Design
  • July 13, 2018
  • Elly Strang
It's coming home: I Love Ugly Fifa Football Cup inspired collection

New Zealand streetwear brand I Love Ugly has waded into the football fever engulfing the world at the moment and launched a limited edition FIFA inspired collection of clothes called the 'Legends' collection.

Read more
 
 

NZ businesses take up the Climate Change Challenge Statement

  • News
  • July 12, 2018
NZ businesses take up the Climate Change Challenge Statement

The business community has been taking progressive steps to limit environmental impact. Parliamentary Commissioner for the Environment (PCE) has released a report which shows growing support for conscious decisions around plastics, as 60 New Zealand businesses take up the Climate Change Statement.

Read more
 
topics
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
How to open a store
Sarah Dunn considers what it would take to ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Opening designer announced for New Zealand Fashion Week

  • Design
  • July 12, 2018
Opening designer announced for New Zealand Fashion Week

Mercedes-Benz has announced its featured designer for the opening of New Zealand Fashion Week. Turet Knuefermann has been chosen as a designer who reflects Mercedes-Benz’ dedication to high quality craftmanship.

Read more
 
 

Proposed Ingenico acquisition of Paymark hits a snag

  • News
  • July 12, 2018
  • The Register team
Proposed Ingenico acquisition of Paymark hits a snag

The Commerce Commission has concerns about potential competition issues that may arise from the proposed merger between Paymark and French payments group Ingenico. The deal was proposed in January this year and has been working its way through regulatory consents.

Read more
 
Technology

Inside Cue’s frictionless retail ecosystem

Australian heritage apparel retailer Cue has come a long way since 1968. As it celebrates its 50th year of operation, Cue’s chief information officer Shane ...

 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita@tangiblemedia.co.nz or call 022 639 3004

View Media Kit

}