Close
 

Instagram Shopping launches in New Zealand

  • News
  • April 30, 2018
Instagram Shopping launches in New Zealand

A businesses can now easily direct consumers from Instagram straight to its site with the launch of Instagram Shopping. The updates to the popular app now open more opportunities for retailers to connect with online followers. 

You may have already seen a small shopping tab around on Instagram posts, such as those from The Warehouse and Superette. That’s because these two brands were involved with the now official launch of the platforms shopping evolution.

The new update allows for local brands to connect directly with consumers by tagging products for purchase directly within the posts. Any product can be tagged, as long as it from a business Instagram, once nine products have been tagged a ‘shop’ option will appear on the businesses page where consumers can browse items for sale as presented by a photo by the brand.

Once the browser clicks an item, it opens up another page within the app where the customer can see more detail about the item, from price and a small description. From there, the browser hits ‘shop-now’ and then will be taken to the brands own website to complete the purchase.

The new shopping option is free for businesses to use, yet shopping posts cannot be promoted, but rather must use organic reach only. Any retailer with an ecommerce store and Instagram can benefit from the new updates, as it allows for a more seamless buying experience from content to website.

Paul Webster, regional product marketing manager for Instagram, says, “People come to Instagram every day to discover and buy products from their favourite businesses, and we want that to be a seamless experience.”

“From today, those with a business profile can begin using this innovative feature by tagging products within Instagram posts or through the shop button, enhancing the overall customer experience by taking users from inspiration right through to purchase. We are really excited about bringing the shopping on Instagram experience to Kiwi consumers, and businesses of all sizes."

The Warehouse and Superette were both involved with the initial New Zealand launch of the update, which some would have seen floating around this past Anzac Day.

James Rigden, co-founder at Superette, tested the new update this past Wednesday and said it works well tapping into the brands strong following of 77,000.

“Our Instagram account is a source of inspiration and a space where we can share both the Superette brand and lifestyle. The opportunity that Instagram Shopping provides is to turn inspirational posts into a reality - right there and then. Our followers can learn everything they need to know about the product and make it their own. The ease, enjoyment, and efficiency of this shopping experience is so exciting for us and the Superette customer.”

So now that it's live, and available to businesses, how does it work?

1)    Ensure that your profile is a business’s one, as only business pages can use this new feature.

2)    Become an admin on the page or set-up a Business Manager account.

3)    Have a shop either on Facebook or a product catalogue with Business Manager.

4)    Try it out!

Interested in using the new update? Businesses can now utilise our country’s 1.5 million monthly users on the platform to promote products. And with 25 million global businesses using the app and 200 million global users visiting a business page every day, is it a large market to be discovered.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
News

Part five: NZ Retail celebrates its 70th anniversary

NZ Retail started life on February 20, 1948 as The Retailer of N.Z. As it is today, it was the official publication of the NZ ...

 
 

Harness business confidence with the NZ Retail and Latitude Financial Service breakfast event

  • In Association with Latitude Financial Services
  • February 21, 2019
Harness business confidence with the NZ Retail and Latitude Financial Service breakfast event

Increasing sale size is a constant thought on the minds of all retailers, unanswered questions can lead to uncertainty and lack of confidence in your selling. NZ Retail magazine and the Register alongside Latitude Financial Services have all your retail marketing questions answered in a not-to-be-missed breakfast event, covering sales, to creative strategy and increasing basket size.

Read more
 
 

Diversity and inclusion in action: Why Spark gets behind the Pride community

  • Opinion
  • February 21, 2019
  • Sarah Williams
Diversity and inclusion in action: Why Spark gets behind the Pride community

One of Aotearoa's biggest companies, Spark, is a firm supporter of the LGBTQI+ community through its annual Pride advertising campaigns, its partnership with charity OUTline, and its diversity and inclusion values within the company. Head of brand at Spark New Zealand Sarah Williams explains why the company chose to champion this social issue, how these campaigns attract both the loudest praise and the greatest vilification from New Zealanders, and why that it makes it the most important cause the company champions.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Is your website ready for voice search in 2019?

  • Opinion
  • February 21, 2019
  • Amanda Gross
Is your website ready for voice search in 2019?

Looking for answers online has never been so... audible. With the rise of smart speakers and booming popularity of virtual assistants, online searches are increasingly spoken aloud. It’s a trend that’s changing the nature of search – and redefining Search Engine Optimisation (SEO). Digital marketing agency krunch.co's managing editor Amanda Gross answers your burning questions about what’s happening in the world of voice search, and provide answers about how your business and website needs to adapt in our increasingly vocal world.

Read more
 
 

Ecoware gets new general manager, Grant Robinson

  • Who's Where
  • February 20, 2019
  • Courtney Devereux
Ecoware gets new general manager, Grant Robinson

Grant Robinson has made a big change from his position in a senior management role at Westpac, moving now to take the helm as general manager for fast-growing SME, Ecoware.

Read more
 
News

Part four: NZ Retail celebrates its 70th anniversary

NZ Retail started life on February 20, 1948 as The Retailer of N.Z. As it is today, it was the official publication of the NZ ...

 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}